当今广告时代的三个未知  

The Three Unknowns Of The Modern Ad Age

作　　者：陈鑫(译) 

机构地区：[1]不详

出　　处：《英语文摘》2022年第4期25-29,共5页English Digest

摘　　要：广告行业,除了名声不佳、神秘兮兮外,还总是紫绕着一些暖味可疑的东西。从P.T.巴纳姆的《超肥幼儿:年仅三岁,体重196磅》,到电视时代早期的“三杯马提尼”午餐时间,人们始终不甚清楚,广告从业者究竟是艺术家、科学家、酒量如海的健谈者,还是骗子。As well as a louche mystique,there has always been something murky about advertising.From P.T.Barnum's "Mammoth Fat Infant:only three years old and weighing 196 POUNDS"to three-martini lunches at the dawn of?the TV era,it was never quite clear whether the adman was artist,scientist,strong-livered schmoozer con man.

关 键 词：电视时代 神秘兮兮 广告时代 巴纳姆 广告行业 广告从业者 

分 类 号：G61[文化科学—学前教育学]