大学声誉资本及其建构路径  

The Reputation Capital of University and Its Construction Path

作　　者：张家军[1] 杨浩强[1,2] ZHANG Jiajun;YANG Haoqiang(Southwest University,Chongqing 400715;Sichuan University of Arts and Sciences,Dazhou Sichuan 635000)

机构地区：[1]西南大学,重庆400715 [2]四川文理学院,四川达州635000

出　　处：《现代教育管理》2023年第4期10-21,共12页Modern Education Management

基　　金：国家社会科学基金2020年度教育学一般课题“中小学教师减负的效果测度与治理长效机制研究”(BHA200150)。

摘　　要：大学声誉是一种有价值的资源,它反映了高等教育场域中的权力关系。大学声誉资本是指大学在长期的发展过程中由于其办学理念、办学行为、办学成就和服务质量等得到社会公众的认可或确信后逐渐积累起来的,能够为大学带来新的价值收益,并帮助大学在高等教育系统中取得有利地位的一切声誉资源的总和。大学声誉资本对高校提升人才培养质量、维持良好的财务状况、增强科研实力、拓展社会服务有着积极作用,同时也具有一定的负向效应。科学合理定位、提升办学质量、履行社会责任、处理好公共关系是大学声誉资本建构的主要路径。University reputation is a valuable resource with value increment,which reflects the power relationship in the field of higher education,and is an important capital in the development of universities.University reputation capital refers to the sum of all reputation resources that can bring new value benefits to the university and help the university gain a favorable position in the higher education system,which is gradually accumulated in the long-term development process due to the recognition or belief of the public in its educational philosophy,running behavior,running achievements and service quality.University reputation capital plays a positive role in improving the quality of personnel training,maintaining a good financial situation,enhancing scientific research strength and expanding social services,but it also has a certain negative effect.Scientific and rational positioning,improving the quality of running a university,fulfilling social responsibilities,maintaining and expanding public relations are the main ways for universities to accumulate reputation capital.

关 键 词：大学声誉 资本 声誉资本 院校竞争 资本积累 

分 类 号：G640[文化科学—高等教育学]