基于清代补服兽饰的IP形象产品设计  

IP image product design based on animal decoration in Qing Dynasty

作　　者：李小慧 栾海龙[1] 

机构地区：[1]大连工业大学

出　　处：《时尚设计与工程》2023年第2期47-49,共3页The Journal of Fashion Design and Engineering

摘　　要：清代补服禽兽图案是织绣技艺与审美的体现,有着极高的工艺价值和艺术价值。兽饰图案既是古人对装饰艺术审美的表现,也是吉祥安定美好寓意的传达。阐述了清代补服中兽饰图案的艺术特征,分别从造型、构成形式和色彩进行分析。以补服中的虎图案为例,对虎的图案及色彩构成要素进行解构与设计创新。最后将补服中的虎图案与现代流行的IP形象相结合,应用于日常产品设计中。浓厚的传统文化元素丰富了产品内涵,对传承与发扬中国优秀传统文化具有一定的积极作用。In the Qing Dynasty,the patterns of beasts and animals in mending clothes are the embodiment of embroidery skills and aesthetics,and have high technological and artistic values.The patterns of beasts are not only the expression of the ancient people's aesthetic appreciation of decorative arts,but also the transmission of auspicious stability and good meaning.The artistic features of the animal decoration patterns in the Qing Dynasty costume were expounded,and the shape,form and color were analyzed.Taking the tiger in Bufu as an example,the design and innovation of the tiger's pattern and color components were carried out.Finally,the tiger pattern in the costume was combined with the modern popular IP image and applied to the design of daily life products.The strong traditional culture factors were used to enrich the product connotation,which plays the certain positive role in inheriting and carrying China's excellent traditional culture.

关 键 词：清代补服 兽饰 IP形象 产品设计 

分 类 号：G63[文化科学—教育学]