中医药文化创意产业的研究现状及对策建议  

Research status and countermeasures of cultural and creative industries of traditional Chinese medicine

作　　者：杨玉赫 于钦明[1] 李陈雪 白宇[1] 李和伟[1] YANG Yuhe;YU Qinming;LI Chenxue;BAI Yu;LI Hewei(Heilongjiang University of Chinese Medicine,Harbin Heilongjiang 150040,China;School of Pharmacy,Harbin University of Commerce,Harbin Heilongjiang 150076,China)

机构地区：[1]黑龙江中医药大学,黑龙江哈尔滨150040 [2]哈尔滨商业大学药学院,黑龙江哈尔滨150076

出　　处：《卫生软科学》2023年第5期16-20,共5页Soft Science of Health

基　　金：黑龙江省高等教育教学改革项目(SJGZ20190058);2022年度国家社科基金高校思政课研究专项(22VSZ096);黑龙江省哲学社会科学研究规划项目(19EDC171);2018年教育部高校思想政治工作精品项目。

摘　　要：从价值内涵、人才培养、产品开发、品牌推广、园区建设等角度,探讨了我国中医药文化创意产业研究现状并分析问题产生的原因;总结云南、福建、安徽、山东等地发展中医药文化创意产业的先进经验,并对未来我国中医药文化创意产业的可持续发展提出有效对策,以期促进我国中医药文化振兴与推动经济社会发展。This article discusses the status quo of cultural and creative industries of traditional Chinese medicine and analyzes the cause of the problem from the perspective of value connotation,talent cultivation,product development,brand promotion and park construction.It summarizes the advanced experience of Yunnan,Fujian,Anhui,Shandong and other places to develop cultural and creative industries of traditional Chinese medicine,and puts forward effective countermeasures for the future sustainable development of cultural and creative industries of traditional Chinese medicine,in order to promote cultural revitalization of traditional Chinese medicine and promote economic and social development.

关 键 词：中医药文化 文化创意产业 中医药人才 

分 类 号：G420[文化科学—课程与教学论]