符号学视域下传统体育非遗的数字化保护研究  

Digital Protection of Traditional Sports Intangible Cultural Heritage from the Perspective of Semiotics

作　　者：朱云[1,2] 曾帆 Zhu Yun;Zeng Fan

机构地区：[1]南京财经大学江苏传媒产业研究院 [2]南京财经大学中国特色社会主义文化产业理论研究中心 [3]南京财经大学

出　　处：《文化产业研究》2022年第2期292-305,共14页Cultural Industry Research

基　　金：教育部人文社会科学基金项目“我国大运河沿线城市传统体育非物质文化遗产保护与传承研究”(项目编号:21YJAZHI129)。

摘　　要：文化符号作为非物质文化遗产的载体,是探讨非物质文化遗产传承与保护的核心。保护与传承日渐式微的传统体育非遗,就是保护我们民族的文脉。从符号学这一理论对非遗官网与数字博物馆等数字化保护状态进行研究,发现传统体育非遗在数字化保护过程中存在忽视符号内涵、符号形式单一、符号互动连接弱等问题。为了进一步促进传统体育非遗数字化保护进程,应当从文化符号的各层面出发,弥补人才缺口、尊重各地文化、充分利用媒介力量,实现传统体育非遗的长效保护与传承。As the carrier of iptangible cultural heritage,cultural symbols are the core of discussing the inheritance and protection of intangible cultural heritage.To protect and inherit the declining traditional sports intangible heritage is to protect our national culture.Based on the theory of semiotics,this paper studies the digital protection status of traditional sports intangible cultural heritage official website and digital museum,and finds that there are some problems in the digital protection process of traditional sports intangible cultural heritage,such as ignoring symbol connotation,single symbol form and weak symbol interaction link.In order to further promote the digital protection process of traditional sports intangible cultural heritage,we should start from all levels of cultural symbols,make up the talent gap,respect local culture,and make full use of the power of media to realize the long term digital protection of traditional sports intangible cultural heritage.

关 键 词：文化符号 符号学 传统体育非遗 数字化保护 

分 类 号：G812[文化科学—体育学]