斐波那契数列原理在LOGO设计上的研究应用  

RESEARCH AND APPLICATION OF FIBONACCI SEQUENCE PRINCIPLE IN LOGO DESIGN

作　　者：杨雅茜 YANG YAQIAN

机构地区：[1]齐鲁工业大学艺术设计学院

出　　处：《设计》2023年第10期122-125,共4页Design

摘　　要：分析斐波那契数列原理,在深入认识斐波那契数列的基础上,将其能动地运用在Logo设计中,让Logo设计在规律与逻辑的规范下进行,凸显出理想美与秩序美。以斐波那契数列为基本原理,总结归纳自然界中的斐波那契数列规律,以经典平面设计案例为参考,对Logo设计进行相应的创新运用。基于斐波那契数列原理为Logo设计提供一个和谐的比例,与内在的关联性和规律性。为Logo设计探索出一套适用的方法与工具。该方法可为丰富Logo设计的比例与内涵提供参考范例。To analyze the principle of Fibonacci sequence,on the basis of indepth understanding of Fibonacci sequence,actively apply it in Logo design,make Logo design under the order of law and logic,and highlight the beauty of ideal and order.Based on the basic principle of Fibonacci sequence,the laws of Fibonacci sequence in nature were summarized,and the corresponding innovative application of Logo design was carried out with the reference of classical graphic design cases.Based on the principle of Fibonacci sequence,it provides a harmonious proportion and internal relevance and regularity for Logo design.Explore a set of methods and tools for Logo design.This method can provide a reference example for enhancing the proportion and connotation of Logo.

关 键 词：斐波那契数列 LOGO设计 秩序美 比例 规律 

分 类 号：TU972[建筑科学—建筑设计及理论]