质量营销在传统油气企业的运用与建议  

Application and Suggestions of Quality Marketing in Traditional Oil and Gas Enterprises

作　　者：张巍 ZHANG Wei(Guangdong Branch of CNOOC Gas and Power Group Co.,Ltd.,Shenzhen 518054,China)

机构地区：[1]中海石油气电集团有限责任公司广东分公司,广东深圳518054

出　　处：《化工管理》2023年第14期5-8,共4页Chemical Engineering Management

摘　　要：随着中国社会经济的快速发展,用户对产品质量的要求越来越高。高质量产品和服务需求的增加,对传统石油天然气企业带来了挑战和机遇。石油天然气企业的稳定和发展是影响国民经济的重要因素之一,当前如何提升石油天然气企业的营销水平成为影响行业高质量发展和提效的重点和关键,更新和优化石油天然气企业的营销理念成为解决问题的核心。文章对质量营销的特征和重要性进行分析,探究石油天然气企业营销现状和困扰,为企业转变传统营销管理模式,探索出贴合企业实际的质量营销发展路径提出建议。With the rapid development of China's social economy,users have higher and higher requirements for product quality.The increasing demand for high-quality products and services has brought challenges and opportunities to traditional oil and gas companies.The stability and development of oil and gas enterprises is one of the important factors affecting the national economy.At present,how to improve the marketing level of oil and gas enterprises has become the focus and key to affect the high-quality development and improvement of the industry,and updating and optimizing the marketing concept of oil and gas enterprises has become the core to solve the problem.This paper analyzes the characteristics and importance of quality marketing,explores the marketing status and troubles of oil and gas enterprises,and puts forward suggestions for enterprises to change the traditional marketing management mode and explore the quality marketing development path that fits the actual situation of enterprises.

关 键 词：石油天然气 质量营销 质量检测 营销理念 营销人员 

分 类 号：F713.5[经济管理—市场营销]