基于APP模式的传统文化传承与传播设计构建——以秦腔为例  

Traditional Culture Inheritance and Communication Design Strategy Based on APP Mode——Taking Shaanxi Opera as an Example

作　　者：蒲鹏举[1] 任晓丽[1] 庞理科[1] 马丁丁 PU Pengju;REN Xiaoli;PANG Like;Ma Dingding(Shaanxi Fashion Engineering University,Xianyang 712046,China)

机构地区：[1]陕西服装工程学院,陕西咸阳712046

出　　处：《鞋类工艺与设计》2023年第9期96-98,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年度陕西省哲学社会科学研究专项《基于APP模式下秦腔数字化保护与传播的守正创新研究》(项目编号:2023QN0331)。

摘　　要：现阶段,受到现代流行文化的影响与冲击,致使传统文化传承与传播面临着严峻的挑战,如何在数字化时代更好地传播传统文化,是当前文化产业保护的重要课题。本文以非遗文化秦腔为例,从文化、美学、视听方面阐述秦腔APP数字化设计优势,以多维角度对秦腔APP数字化设计方法进行总结,提出从策略、功能、结构和表现4个层面构建来实现秦腔APP数字化设计,以期通过对秦腔数字化APP的设计研究,为传统文化传承与数字化传播提供一定的设计参考。At this stage,under the influence and impact of modern popular culture,the inheritance and dissemination of traditional culture is facing serious challenges.How to better disseminate traditional culture in the digital era is an important topic in the protection of the current cultural industry.Taking the intangible cultural heritage Shaanxi Opera as an example,this paper expounds the advantages of Shaanxi Opera APP digital design from the aspects of culture,aesthetics,audio-visual;Summarize the digital design method of Shaanxi Opera APP from a multi-dimensional perspective;It is proposed to realize the digital design of Shaanxi Opera APP from the four levels of strategy,function,structure and performance.With a view to providing some design reference for the inheritance of traditional culture and digital communication through the design and research of digital APP of Shaanxi Opera.

关 键 词：APP模式 秦腔 传统文化传承 数字化 设计方式 

分 类 号：J825[艺术—戏剧戏曲]