网络公益信任增进:从主体性、人格整合到互动仪式  

The Enhancement of Trust in Network Public Welfare:From Subjectivity and Personality Integration to the Interactive Ceremony

作　　者：赵文聘 Zhao Wenpin(Shanghai Party Institute of CPC&Shanghai Administration Institute,Shanghai)

机构地区：[1]中共上海市委党校(上海行政学院)发展研究院

出　　处：《经济社会体制比较》2023年第2期75-82,共8页Comparative Economic & Social Systems

基　　金：国家社科基金2021年重大项目“发挥第三次分配作用促进慈善事业健康发展研究”(项目编号:21&ZD184)。

摘　　要：互联网改变了公益信任发生的时间和空间环境,当前网络公益信任显露出一个核心困境:信任虚化,包括互动过程的虚化、信任主体的虚化和信任证据的虚化。技术支持下的网络公益各方主体性、社会性日渐加强,网络公益主体有了被信任需要,主体需要积极进行人格整合并展示自我同一性,向施信方更充分地展示信任证据,与其他主体在日益优化的互动仪式中获得身份认同、凝结信任,进而强化信任关系。文章认为,需要持续强化网络公益主体性、不断完善主体人格整合助推工具并促进公益文化共同生产、促进互动仪式制度化,以破解网络公益信任难题,不断提升网络公益整体信任水平。Internet has changed the time and space environment of trust,which leads to a core dilemma of trust in network public welfare:insubstantial trust,including insubstantial subjects,insubstantial trust evidence and insubstantial interaction process.With technical support,the subjectivity and sociality of all parties of network public welfare are increasingly strengthened.The subject of network public welfare has the need to be trusted.The subject needs to actively integrate personality and show self-identity,so as to fully show trust evidence to improve trust and move on to strengthen the trust relationship.Therefore,it is necessary to strengthen the subjectivity of network public welfare,and constantly improve the main personality integration booster tools,promote the common production of public welfare culture and the institutionalization of the interactive ceremony,so as to solve the core dilemma of trust of network public welfare,and improve the overall trust level of network public welfare.

关 键 词：信任虚化 主体性 人格整合 互动仪式 

分 类 号：D64[政治法律—政治学] D632.9[政治法律—中外政治制度]