以企业文化为引擎 增强服务小微金融的内生动力  

Taking corporate culture as the engine to enhance the endogenous power for financiai services to MSMEs

作　　者：刘传文 戴佳(翻译) LIU Chuanwen(Zhejiang Tailong Commercial Bank)

机构地区：[1]浙江泰隆商业银行党委

出　　处：《中国银行业》2023年第3期20-22,6,共4页China Banking

摘　　要：一家银行有文化、有理想、有灵魂,才能不被眼前的利益得失所束缚,才能有长远发展。实际上,应对各类“变”与“不变”,优秀的企业文化不仅是今后商业银行竞逐市场最大的底气,更是确保商业银行在实现自身高质量发展的同时,不断实现人民对美好生活的向往的关键因素。In the new era,an excellent corporate culture is not only the biggest strength for commercial banks to compete in the market in the future,but also a key factor to ensure that commercial banks continue to realize people's yearning for a better life while achieving banks own high-quality development.Over the years,taking corporate culture as the engine,the Zhejiang Tailong Commercial Bank has deeply rooted the concept of financial services to MSMEs in all aspects of long-term management activities and business development,which has become a unique aspiration,value and behavior habit in the bank,providing a strong endogenous impetus to high-quality development of financial services to MSMEs and realization of the goal of becoming a"good bank".

关 键 词：内生动力 商业银行 小微金融 美好生活 高质量发展 增强服务 利益得失 关键因素 

分 类 号：F83[经济管理—金融学]