数字技术与创意产业融合视野下美国传媒娱乐业的发展  

Integration of Digital Technologies and Creative Industries and the Boom of American Media and Entertainment Industries

作　　者：李凤亮 赵昕阳 LI Fengliang;ZHAO Xinyang(Institute of Global Urban Civilization,Southern University of Science and Technology,Guangdong,Shenzhen 518055,China;Institute for Cultural Industries,Shenzhen University,Guangdong,Shenzhen 518060,China)

机构地区：[1]南方科技大学全球城市文明典范研究院,广东深圳518055 [2]深圳大学文化产业研究院,广东深圳518060

出　　处：《上海大学学报（社会科学版）》2023年第3期88-99,共12页Journal of Shanghai University(Social Sciences Edition)

基　　金：中宣部文化名家暨“四个一批”人才课题(20180328)。

摘　　要：数字技术与创意实践的融合创新催生了一种新的产业形态:数字创意产业。随着人工智能、虚拟现实和5G技术的发展,数字技术已广泛应用于创意产业之中。数字技术与创意实践的融合,给美国创意产业的内容创作、传播渠道和消费模式带来了新的变革,这对中国数字创意产业具有重要启示意义。在数字技术的推动下,传媒娱乐业已经成为美国数字创意产业的重要组成部分。数字技术推进了美国全球文化输出网络的构建,为美国传媒娱乐业的发展带来了机遇,但数字技术也给美国传媒娱乐业在全球扩张、版权保护和个人数据安全等方面带来了新的挑战。The innovative integration of digital technology and creative practice begets a new business form:digital creative industry.With the development of artificial intelligence(AI),virtual reality and 5G technology,digital technologies have been widely applied to the creative industry.The convergence of digital technologies and creative practice brings new changes for the creative industry in the US in terms of content creation,distribution channels and consumption patterns,which provide significant implications for China’s digital creative industries.Facilitated by digital technology,the media and entertainment industries have become an important part of the digital creative industry in the US.Digital technologies have advanced American global network of cultural exports,presenting the US media and entertainment industries both opportunities of development and new challenges regarding global extension,copyright protection and personal data security.

关 键 词：数字技术 数字创意产业 美国 传媒娱乐业 

分 类 号：G124[文化科学]