基于PEST-SWOT模型下智能网联汽车行业的发展研究——以长安集团为例  

Research on the Development of Intelligent Connected Vehicle Industry Based on PEST-SWOT Model--Taking Chang'an Group as an Example

作　　者：邱文洁 王小娟[1,2] QIU Wen-jie;WANG Xiao-juan(School of Finance and Economics,Tibet University for Nationalities,Xianyang,Shaanxi 712082;Research Center for High Quality Development of Tibet's Characteristic Industries)

机构地区：[1]西藏民族大学财经学院,陕西咸阳712082 [2]西藏特色产业高质量发展研究中心,陕西咸阳712082

出　　处：《江苏商论》2023年第6期19-23,共5页Jiangsu Commercial Forum

基　　金：国家社科青年项目:资金配置与西藏文化产业发展的路径及对策研究(16CGL073);西藏民族大学:藏秦喜马拉雅杰出青年学者项目;2021年西藏自治区高等院校教师专业实践实战能力提高计划项目阶段性成果。

摘　　要：在现代化时代,人们的出行方式逐渐智慧化。随着传统汽车在安全与舒适方面逐渐不能适应消费者的需求,智能网联汽车与时俱进,在解决社会公众的未来出行需求方面不断发展改进,促进了人、车与环境的和谐共生。本文以长安集团为例,采用PEST-SWOT整合模型从政策、经济、社会、技术四个方面对智能网联汽车行业的发展进行优势、劣势、机会和威胁的全面剖析,进而提出中国智能网联汽车产业未来的发展对策。In the modern era,people's travel methods are gradually becoming more intelligent.As traditional cars gradually fail to meet the needs of consumers in terms of safety and comfort,intelligent connected vehicles keep up with the times and continuously develop and improve in addressing the future travel needs of the public,promoting the harmonious coexistence of people,vehicles,and the environment.This article takes Chang'an Group as an example and uses the PEST-SWOT integrated model to comprehensively analyze the advantages,disadvantages,opportunities,and threats of the development of the intelligent connected vehicle industry from four aspects:policy,economy,society,and technology.Furthermore,it proposes future development strategies for China's intelligent connected vehicle industry.

关 键 词：智能网联汽车 长安集团 PEST-SWOT整合模型 

分 类 号：F271[经济管理—企业管理]