大数据分析下水利机械制造企业大客户服务营销管理策略  

Key customer service marketing management strategy of waterconservancy mach inery manufacturing enterprises under big data analysis

作　　者：魏庆军 WEI Qingjun(Hefei Hengda Jianghai Pump Co.,Ltd.,Hefei 231100,China)

机构地区：[1]合肥恒大江海泵业股份有限公司,合肥231100

出　　处：《计算机应用文摘》2023年第10期101-103,共3页Chinese Journal of Computer Application

摘　　要：常规的大客户服务营销管理策略在水利机械制造企业中存在一定的缺陷,整体服务营销管理水平与质量偏低,在某种程度上阻碍了水利机械制造企业经济效益的提升。基于此,在大数据分析背景下,文章对服务营销管理的必要性做出了全面分析,并提出了水利机械制造企业大客户服务营销管理策略。首先,明确企业服务营销管理战略目标。其次,根据当前企业大客户服务营销各个阶段的管理情况与管理特点,制定科学服务营销管理计划,并对大客户服务营销管理流程进行多维度的优化。通过提出的管理策略,全方位、多维度地提升水利机械制造企业大客户服务营销管理水平,以促进企业可持续发展。The conventional key customer service marketing management strategy has certain defects in water conservancy machinery m anufacturing enterprises.The overall service marketing management level and quality are low,which to some extent hinders the improvement of economic benefits of water conservancy machinery manufacturing enterprises.Based on this,under the background of big data analysis,the necessity of service marketing management is comprehensively analyzed,and on this basis,a comprehensive study of key customer service marketing management strategy for water conservancy machinery manufacturing enterprises is proposed.Firstly,define the strategic objectives of enterprise service marketing management.Secondly,according to the current management situation and management characteristics of key customer service marketing in each stage of the enterprise,a scientific service marketing management plan is formulated,and the key customer service marketing management process is multi-dimensionally optimized.Through the proposed management strategy,we can comprehensively and multi-di mensionally improve the management level of key customer service marketing of hydraulic machinery manufacturing enterprises and promote the sustai nable development of ent erprises.

关 键 词：大数据分析 水利机械制造企业 营销 大客户 服务 策略 管理 

分 类 号：F723[经济管理—市场营销]