电子商务创业风险认知与风险管理能力评价研究——以广州增城区大学生为例  

Research on the Risk Perception and Risk Management Ability Evaluation of E-business Entrepreneurship——Taking the College Students in Zeng City District of Guangzhou as an Example

作　　者：王瑶华 喻妍 潘志勇 WANG Yaohua;YU Yan;PAN Zhiyong(Jiangxi Vocational College of Tourism Business,Nanchang 330100;Huashang College,Guangdong University of Finance&Economics,Guangzhou 511399)

机构地区：[1]江西旅游商贸职业学院,南昌330100 [2]广东财经大学华商学院,广州511399

出　　处：《办公自动化》2023年第10期20-23,共4页Office Informatization

摘　　要：据有关调查显示,大学生创业成功率长期低于5%,其中有较大的原因是大学生们对创业风险的认知能力较低并缺乏风险管理相关的知识。文章通过问卷调查分析广州增城区大学生电子商务创业的风险认知情况,同时对增城区大学生电子商务创业的风险管理能力进行了评价。研究结果表明,大学生比较担忧和重视项目的方向、资金的来源、市场的变化以及对应的知识和技能等风险,而对社会资源以及社会技能等方面的关注度较少。从总体上看,大学生们的风险管理能力属于中等,因此文章最后对大学生创业风险管理能力的提升提出相关的建议。According to the report,the success rate of college students'entrepreneurship in our country has been lower than 5%for a long time,which is mainly due to the low perception of entrepreneurial risks among college students and for the lack of knowledge related to risk management.The results show that college students are more concerned about the direction of the project,the source of funds,the changes of the market and the corresponding risks of knowledge and skills,while less attention is paid to social resources and social skills,which are often ignored.In addition,in general,the risk management ability of college students is medium,Therefore,at the end of this paper,relevant suggestions are put forward to improve the entrepreneurial risk management ability of college students.

关 键 词：电子商务创业 风险认知 风险管理能力评价 

分 类 号：F224[经济管理—国民经济] F713.36[文化科学—教育学] G526.5[文化科学—教育技术学]