江永土特产品包装设计策略研究--以江永香柚为例  

Study on Packaging Design Strategy of Jiangyong Native Product Pomelo

作　　者：唐蓉 TANG Rong

机构地区：[1]中南民族大学美术学院

出　　处：《丝网印刷》2023年第8期82-84,共3页Screen Printing

基　　金：2023年中南民族大学研究生创新基金项目“艺术传播学视域下江永女书传播研究与设计实践”的阶段性研究成果(编号3212023sycxjj010)。

摘　　要：江永土特产品的包装设计面临着同质化明显、美感不佳、功能开发程度低、品牌战略意识薄弱、地域性和文化性缺失等多种问题。文章以江永香柚为例,依据包装设计基本方法、马斯洛需求理论、品牌设计基本理论等内容,提出针对江永土特产包装的设计策略。At present,the packaging design of Jiang Yong local specialties faces various problems such as obvious homogenization,poor aesthetics,low degree of functional development,weak awareness of brand strategy,and lack of culture and culturality.Taking Jiang Yong fragrant grapefruit as an example,this paper proposes design strategies for the packaging of Jiang Yong local specialties based on the basic methods of packaging design,Maslow's theory of needs and the basic theory of brand design.

关 键 词：包装设计 土特产 

分 类 号：TS206.2[轻工技术与工程—食品科学]