中国情境下创业决策科学方法的应用与思考  

Application and Reflection of Scientific Approach to Entrepreneurial Decision Making in the Chinese Context

作　　者：李论 徐幸子 李纪珍 Lun Li;Xingzi Xu;Jizhen Li(Business School,Beijing Normal University;Department of Arts Management,China Conservatory of Music;School of Economics and Management,Tsinghua University)

机构地区：[1]北京师范大学经济与工商管理学院 [2]中国音乐学院艺术管理系 [3]清华大学经济管理学院创新创业与战略系 [4]清华大学经济管理学院动态竞争与创新战略研究中心

出　　处：《管理学季刊》2022年第4期40-49,144,共11页Quarterly Journal of Management

基　　金：中央高校基本科研业务费专项资金资助(2022NTSS10)。

摘　　要：Camuffo等(2022)的研究阐明,创业者应同时注重创业过程中的“行动与思考”,这不仅可以提升识别创业机会的知识和能力,还可以改进评估创业机会的过程和方法,由此系统梳理总结了创业决策科学方法的前因、内涵、结构化步骤及绩效表现,并分析了创业决策科学方法能改善创业决策、提高创业绩效、完善创业生态系统的原因。本文在系统回顾Camuffo等(2022)创业决策科学方法结构化步骤(构建理论—提出假设—寻求证据—实施评估—作出决策)的基础上,阐释不同流派观点(“未知的未知”、实用主义、直觉决策、决策逻辑)对科学方法潜在的影响,并围绕科学方法对创新绩效、创业绩效的影响提出独立见解。最后,立足于中国情境,笔者指出科学方法面临着关系化、数字化、平台化的三大发展机遇,启发中国学者丰富完善创业决策的相关研究,完善中国创业生态系统。Camuffo et al(2022)systematically elaborated entrepreneurs should take both“action and thought”into account in the entrepreneurship,which depends not only on their knowledge and ability to identify entrepreneurial opportunities,but also on the method they used to identify the opportunity.Therefore,they summarized the antecedents,components,structured steps and performance of scientific approach to entrepreneurial decision-making,and further analyzed the reasons why scientific approach improve entrepreneurial decision-making,entrepreneurial performance,and China’s entrepreneurial ecosystem.In this paper,based on a systematic review of the structured steps of scientific approach to entrepreneurial decision making(theory-hypothesis-evidence-evaluation-decision),we explain the impact of different schools of thought(“unknown unknowns”,pragmatism,intuitive decision making,decision logic)on the scientific approach.Finally,based on the Chinese context,we point out that scientific approach faces three major development opportunities:relationalization,digitalization,and platformization,which inspire Chinese scholars to enrich and improve the research related to entrepreneurial decision-making and improve the entrepreneurial ecosystem in China.

关 键 词：创业决策 科学方法 中国情境 数字化 

分 类 号：F279.2[经济管理—企业管理]