服务型制造、差异化战略与企业绩效--来自中国制造业上市公司的经验证据  

Service-Oriented Manufacturing、Differentiation Strategy and Corporate Performance

作　　者：王玉燕[1] 姬含笑 Wang Yuyan;Ji Hanxiao

机构地区：[1]安徽大学经济学院/创新发展战略研究院,230039 [2]安徽大学创新发展战略研究院,230601

出　　处：《南方经济》2023年第5期127-142,共16页South China Journal of Economics

基　　金：国家社会科学基金项目“‘双循环’新格局下制造业高质量发展的驱动机制、效果测度及提升策略研究”(21CJY050)资助。

摘　　要：服务型制造已经成为制造业培育竞争优势,实现高质量发展的重要趋势。文章选取2008—2020年A股制造业上市公司作为研究样本,从理论与实证角度探讨了服务型制造与企业绩效之间的关系及其作用机制。研究发现:服务型制造水平与企业绩效水平之间呈现出显著的U型关系,中国制造业企业大多还位于U型曲线的左侧;基于企业异质性的检验发现,服务型制造水平与企业绩效的U型关系在非国有企业、高技术企业与东中部地区企业中仍然成立,而在国有企业、低技术企业与西部企业中却不再成立;通过对于两者之间作用机制的检验发现,服务型制造能够增强企业的差异化战略水平,进而与企业绩效之间的U型关系进一步得到强化。文章研究结论对于中国制造业企业进一步发展服务型制造,获取持续竞争优势具有重要意义。Service-oriented manufacturing has become an important trend of manufacturing industry to cultivate competitive advantages and achieve high quality development.By selecting the A-share manufacturing listed companies from 2008 to 2020 as the research samples,this paper discusses the relationship between service-oriented manufacturing and corporate performance from both theoretical and empirical perspectives.The results indicate that:There is a significant U-shaped rela⁃tionship between service-oriented manufacturing level and corporate performance level,and most Chinese manufacturing companies are still located on the left side of the U-shaped curve;Based on firm heterogeneity test,the U-shaped relation⁃ship between service-oriented manufacturing and corporate performance and the moderating effect of competitive strategy still exist in non-state enterprise,high-tech enterprise and enterprises in eastern and central China,but not in state-owned enterprises,low-tech enterprises and enterprises in western China.By examining the mechanism of action,differentiation strategy strengthens the U-shaped relationship between service-oriented manufacturing and corporate performance.The con⁃clusion of this study is of great significance for Chinese manufacturing enterprises to further develop service-oriented manu⁃facturing and obtain sustainable competitive advantages.

关 键 词：服务型制造 差异化战略 竞争优势 企业绩效 

分 类 号：F270[经济管理—企业管理]