健康中国背景下“体育旅游+养生”产业模式研究  

Research on the"Sports Tourism+Health Preservation"Industry Model under the Background of Healthy China

作　　者：左俊龙 陆尧 李怡舟 律叶 ZUO Junlong;LU Yao;LI Yizhou;LYU Ye(Department of Physical Education,Shenyang City University,Shenyang,Liaoning Province,110000 China;School of Physical Education,Liaoning University of Science and Engineering,Jinzhou,Liaoning Province,121010 China)

机构地区：[1]沈阳城市学院体育教学部,辽宁沈阳110000 [2]辽宁理工学院体育学院,辽宁锦州121010

出　　处：《当代体育科技》2023年第15期103-106,共4页Contemporary Sports Technology

基　　金：2021年辽宁省社会科学规划基金项目(项目名称:“体医融合”视域下老龄人口健康风险评估指标体系构建及应用研究,项目编号:L21CTY002)。

摘　　要：为了探究“体育旅游+养生”产业发展模式,该文运用文献资料法、逻辑分析等方法立足于行业现状,分析该模式形成的逻辑基础、存在问题以及优化策略。研究认为,体育旅游养生资源的历史积淀、体育的强身健体功能、国家政策支持、国民经济收入、国民健康需求及成功案例6个方面共同构成了“体育旅游+养生”产业发展模式的逻辑基础,同时也是“体育旅游+养生”产业模式可行、可靠、长久发展的现实基础。然而,“体育旅游+养生”产业模式尚处于发展初期,针对大众健康和体育产业存在的问题,该文提出产业模式发展的优化策略。通过优化“体育旅游+养生”产业发展模式,解决该模式的现实问题,旨在推进体育、旅游和健康产业创新性发展,同时寻求新的康养路径,解决国民尤其是老年人的健康问题,满足国民诉求,服务于民。In order to explore the industrial development model of"sports tourism+health preservation",based on the current situation of the industry,this paper uses the literature method,logic analysis method and other methods to analyze the logical basis,existing problems and optimization strategies of the formation of this model.Research believes that these six aspects of the historical accumulation of sports tourism health resources,the fitness function of sports,national policy support,national economic income,national health needs and successful cases together form the logic basis of the industrial development model of"sports tourism+health preservation",and are also the realistic basis of the feasible,reliable and long-term development of the"sports tourism+health preservation"industry model.However,the"sports tourism+health preservation"industry mode is still in the early stage of development,and the optimization strategy of the development of this industrial model is proposed for the problems existing in public health and sports industry.The practical problems of this model are solved by optimizing the industrial development model of"sports tourism+health preservation",aiming to promote the innovative development of sports,tourism and health industries,and seek new health paths,solve the health problems of the people,especially the elderly,meet the demands of the people,and serve the people.

关 键 词：健康中国 体育旅游 养生 产业模式 优化策略 

分 类 号：G80-05[文化科学—运动人体科学]