大学生服装审美及消费心理研究  

Clothing Aesthetics and Consumer Psychology of College Students

作　　者：杨维 YANG Wei(Xi'an Traffic Engineering Institute,Xi'an 710300,China)

机构地区：[1]西安交通工程学院,陕西西安710300

出　　处：《西部皮革》2023年第11期45-47,共3页West Leather

摘　　要：根据对高校学生的穿着消费习惯的调查研究,发现大部分学生在购买服装时,持的是一种较为理智的心态,其购买类型偏向于休闲服饰,并且在服装审美方面侧重服装外形和质量。文章概述了大学生服装审美需求,分析了大学生消费心理状态,并对大学生日常消费内容和消费渠道进行了探讨,指出了高校大学生消费心理存在的问题,提出了促进大学生合理消费的途径,以期倡导大学生对服装的合理消费。According to the investigation and research on the wearing and consumption habits of college students,it is found that most students hold a more rational attitude when buying clothes.Their purchase types tend to be casual clothes,and they pay more attention to the appearance and quality of clothes in the aspect of clothing aesthetics.This paper summarizes the aesthetic demand of college students clothing,analyzes the state of consumer psychology of college students,and probes into the content and channels of daily consumption of college students,points out the problems existing in the consumption psychology of college students,and puts forward ways to promote the rational consumption of college students,so as to advocate the rational consumption of clothing by college students.

关 键 词：大学生 服装消费 服装审美 

分 类 号：F713.55[经济管理—市场营销] F426.86[经济管理—产业经济]