用户对社交机器人智慧信息服务的感知价值影响机理研究——来自元分析的证据  

A Study on the Perceived Value Mechanism of Social Robot Smart Information Service:Evidencefrom Meta-Analysis

作　　者：贾微微 李晗 别永越 张浩瑜 JIA Weiwei;LI Han;BIE Yongyue;ZHANG Haoyu(Jilin University of Finance and Economics,Changchun 130117,China)

机构地区：[1]吉林财经大学管理科学与信息工程学院,吉林长春130117

出　　处：《情报科学》2023年第4期72-82,共11页Information Science

基　　金：国家社会科学基金项目“新经济下基于社会化媒体的消费者协同创新机制及演化研究”(17CGL006)。

摘　　要：【目的/意义】从感知价值视角系统解构社交机器人智慧信息服务用户感知利益与感知风险权衡及效应机制,优化社交机器人服务体验,为提升数智赋能中国式现代化智能信息服务水平提供参考依据。【方法/过程】结合媒介等同理论和元分析,对63篇代表性文献257个效应值进行归纳诠释,解构社交机器人智慧信息服务价值感知路径及服务效果作用机制。【结果/结论】社交机器人信息媒介对服务效果的影响通过双价值路径实现:更高水平拟人化、功能属性、用户媒介关系、社会影响增加感知利益提高服务效果。较低水平用户媒介关系、社会影响增加感知风险降低服务效果。社交机器人类型及应用领域在信息服务价值感知机制中起调节作用。【创新/局限】厘清了社交机器人信息媒介的效应机制,解构了智慧信息服务用户感知价值的内在理论逻辑,后续研究需进一步拓展对智慧信息媒介效应边界的探索。【Purpose/significance】From the perspective of perceived value,this study systematically deconstructs the trade-off and effect mechanism of perceived benefits and perceived risks of social robot smart information service.It optimizes the user experience of social robot service and provides a reference basis for the Chinese path to modernization of intelligent information service.【Method/process】Based on media equation theory and meta-analysis,we analyze the 257 effect values of 63 representative articles and deconstruct the value perception path and effect mechanism of social robot intelligent information service.【Result/conclusion】The impact of social robot information media on intelligent information service performance is realized through a dual value path.Higher level of anthropomorphism,functional attributes,user media relationship,and social impact will increase perceived benefits and improve service performance.Low level of user media relationship and social impact will increase perceived risk to reduce service performance.The types and application fields of social robots play a moderating role in the value perception mechanism of social robot information service.【Innovation/limitation】Clarifying the effect mechanism of social robots,which deconstructs the internal theoretical logic of perceived value in terms of smart information services.Future research needs to expand the exploration of boundary conditions of smart information media.

关 键 词：社交机器人 智慧信息服务 拟人化 感知利益 感知风险 

分 类 号：G252.0[文化科学—图书馆学]