中国海外新闻报道的新媒体叙事策略探究——以中国国际电视台为例  

Research on the New Media Narrative Strategies of China's Overseas News Reports:Taking China Global Television Network as an Example

作　　者：沈国荣[1] 罗红 SHEN Guo-rong;LUO Hong(School of Foreign Languages,Henan University of Technology,Zhengzhou Henan 450000,China)

机构地区：[1]河南工业大学外语学院,河南郑州450000

出　　处：《廊坊师范学院学报（社会科学版）》2023年第2期15-20,共6页Journal of Langfang Normal University(Social Sciences Edition)

基　　金：2023年度河南省高校人文社会科学研究一般项目“美国主流媒体新闻建构中国形象的虚假叙事套路库助分析及对策研究”(2023-ZZJH-364)成果;河南工业大学社科创新基金支持计划项目“外国语言文学与国际汉学研究团队”(2021-SKCXTD-13)成果。

摘　　要：中国海外新闻报道是传递中国声音与讲述中国故事的有力渠道,也是海外用户了解中国形象的重要窗口。中国国际电视台借助虚拟现实技术,通过多元叙事主体瓦解海外用户对于中国的刻板印象,在创新报道叙事视角的过程中逐步展现出中国的大国风范与担当,为中国海外新闻报道实现新媒体叙事提供了有力借鉴。分析中国海外新闻报道新媒体叙事的价值,总结中国国际电视台推进新媒体叙事的具体实践,可以为中国海外新闻报道实现新媒体叙事提供可行性参考。China's overseas news reports are a powerful channel to convey China's voice and tell China's stories,and also an important window for overseas users to understand China's image.China International Television uses virtual reality technology to disintegrate overseas users'stereotypes about China through multiple narrative subjects,and gradually shows China's great power style and responsibility in the process of innovating reporting narrative perspectives,providing a powerful reference for China's overseas news reports to achieve new media narratives.Analyzing the value of new media narratives in China's overseas news reports and summarizing the specific practices of promoting new media narratives by China International Television may provide a feasible reference for China's overseas news reports to realize new media narratives.

关 键 词：海外新闻报道 中国国际电视台 新媒体叙事 

分 类 号：G229.25[文化科学]