北京市属三甲医院利用新媒体开展健康教育现状及对策研究  

Study on the Status Quo and Countermeasures of Health Education by New Media in Beijing Grade A Class Three Hospitals

作　　者：程艾军[1] 马路[2] CHENG Aijun;MA Lu(Library of Capital Medical University,Beijing 100069,China;School of Medical Humanities,Capital Medical University,Beijing 100069,China)

机构地区：[1]首都医科大学图书馆,北京100069 [2]首都医科大学医学人文学院,北京100069

出　　处：《医学信息学杂志》2023年第5期55-59,共5页Journal of Medical Informatics

基　　金：首都卫生管理与政策研究基地2020年度开放性课题项目“突发公共卫生事件期间三甲医院利用新媒体进行健康教育的策略研究”(项目编号:2020JD03)。

摘　　要：通过网络调研统计分析北京市属18所三甲医院基于微信公众号、微博和抖音等新媒体进行健康教育的相关数据,对其中3所代表性医院相关工作负责人进行访谈,分析总结医院基于新媒体开展健康教育现状及存在问题并提出建议。Through online survey,the data related to health education conducted by 18 grade A class three hospitals in Beijing based on new media such as WeChat public account,Weibo and Tiktok are statistically analyzed,and relevant principals of 3 representative hospitals are interviewed.The current situation and problems of health education conducted by hospitals based on new media are analyzed and summarized,and suggestions are put forward.

关 键 词：北京 三甲医院 新媒体 健康教育 

分 类 号：R-058[医药卫生]