文化自信视域下的楼盘名称语言美及命名启示——以怀化市楼盘名称为例  

The Linguistic Beauty on the Names of Real Estate and Naming Inspiration under the Perspective of Cultural Confidence—Taking the Names of Real Estate in Huaihua City as an Example

作　　者：邹欢威 ZOU Huanwei(Educational Sciences College,Huaihua University,Huaihua Hunan,418000,China)

机构地区：[1]怀化学院教育科学学院,湖南怀化418000

出　　处：《文化创新比较研究》2023年第12期116-120,共5页Comparative Study of Cultural Innovation

摘　　要：语言是文化的载体。楼盘名称的命名作为一种语言现象,映射出特有的文化内涵。语言自信是文化自信的基础,该文通过对湖南怀化市194个楼盘名称进行考察,发现:在语音上,楼盘名称通过运用双声叠韵、平仄搭配、协调音节节奏体现语音美;在词义上,具有形象美、修辞美、抒情美;在语法上,具有精炼美、生动美、明快美。近年,“洋化”命名备受青睐,这本质上反映的是对本民族文化不自信、不自觉。该文建议,应加强命名的科学和规范,体现命名的审美和艺术,彰显命名的特色和内涵,以期推动命名的科学化和审美化,传承优秀语言文化,促进文化自信自觉。Language is the carrier of culture.The naming of real estate names,as a linguistic phenomenon,reflects unique cultural connotations.Language confidence is the foundation of cultural confidence.Through an investigation of 194 real estate names in Huaihua City,Hunan Province,it was found that in terms of pronunciation,real estate names reflect the beauty of pronunciation through the use of double tone repetition,tone matching,and coordinated syllable rhythm.In terms of word meaning,it has the beauty of imagery,rhetoric,and lyricism.In grammar,it has the beauty of refinement,vividness,and vividness.In recent years,the naming of"westernization"has become increasingly popular,which essentially reflects a lack of confidence and self-awareness towards the culture of our own nation.The article suggests strengthening the scientific and standardized naming,reflecting the aesthetic and artistic aspects of naming,highlighting the characteristics and connotations of naming,in order to promote the scientific and aesthetic aspects of naming,inherit excellent language and culture,and promote cultural confidence and self-awareness.

关 键 词：文化自信 楼盘名称 语言美 “洋化”现象 命名启示 命名规范 

分 类 号：H12[语言文字—汉语]