凝智聚力共话未来--“面向未来的全球广告发展”国际研讨会主旨论坛会议综述  

Gathering the Wisdom and Strength,Envisioning the Future:Review of the Keynote Speeches of the International Conference of the Development of Future-oriented Global Advertising

作　　者：高腾飞 Gao Tengfei

机构地区：[1]北京大学新闻与传播学院

出　　处：《现代广告》2023年第10期4-11,共8页Modern Advertising

摘　　要：2023年5月3日,适值北京大学125周年校庆,以及北京大学广告学专业建立30周年之际,由北京大学新闻与传播学院主办,北京大学广告学系、北京大学新媒体营销传播研究中心、北京大学现代广告研究所承办的“面向未来的全球广告发展”国际研讨会主旨论坛在北京大学举行。来自相关部门、国内外知名科研院所、媒体平台、广告公司等领域的300多位专家学者相聚燕园,共话全球广告发展未来。On May 3,2023,at the 125th anniversary of Peking University and the 30th anniversary of the establishment of the advertising major,an international conference on"The Development of Future-Oriented Global Advertising"was held at Peking University,organized by the School of Journalism and Communication of Peking University,and hosted by the Department of Advertising of Peking University,the Creative Communication Management Research Centre of Peking University and the Institute of Modern Advertising of Peking University.More than 300 experts and scholars from relevant departments,universities,research institutes,media platforms,advertising companies,and other fields at home and abroad met in Yan Yuan to discuss the future of global advertising development.

关 键 词：广告 广告教育 广告产业 广告学科 

分 类 号：G64[文化科学—高等教育学]