拥抱“儿童性”:基于人本取向中国原创绘本的价值共创机制及路径  

Embracing'Children':The Value Co-Creation Mechanism and Path of Original Chinese Picture Books Based on Humanism

作　　者：王波伟 WANG Bo-wei(School of Journalism and Communication,Nanchang University,Nanchang 330031,China)

机构地区：[1]南昌大学新闻与传播学院,江西南昌330031

出　　处：《编辑之友》2023年第6期27-33,共7页Editorial Friend

基　　金：江西省教育科学“十三五”规划2020年度重点课题“基于社交媒体使用的未成年人数字素养提升研究”(20ZD010)。

摘　　要：做富有“儿童性”的中国原创绘本既要“看见儿童”“重现儿童”,更要“发展儿童”。基于此,文章提出应构建“出版机构—结盟协同型”的价值共创机制,即在出版机构统合调控下实现共创主体与儿童的对话以及价值共创全产业链的协同耦合,在对话与协同中激活价值链发展引擎实现同创共振型价值,这也为人本出版以及超越出版的价值共创正循环达成提供了可能。顺应全链路服务逻辑导向的价值共创实践路径,具体表现为核心读者的全流程参与、出版机构基于儿童本位的价值共创引领、创作者破解“儿童性”叙事匮乏危机的人本化创作,以及读者导向下跨平台传播矩阵的价值扩散等,文章因此提出原创绘本价值共创应倡导“大出版”理念,打造多元共赢的产业链协同生态。To make"childlike"original Chinese picture books,we should not only"see children","reproduce children",but also"develop children".Based on this,this article proposes to build a"publishing organization-aligned collaborative"value co-creation mechanism,that is,realizing the dialogue between co-creation subjects and children as well as the collaborative coupling of the whole value co-creation industry chain under the unified control of publishing institutions and activating the"engine"of value chain development in dialogue and coordination to realize the value of co-creation resonance.All these efforts also provide the possibility for"people-oriented"publishing and the positive cycle of value co-creation beyond publishing.The practical path of value co-creation conforms to the logic orientation of the full-link service,which is embodied in the full process participation of the core"readers",the value co-creation guidance of publishing institutions based on children's standard,the humanistic creation of creators to solve the crisis of children's narrative scarcity,the value diffusion of cross-platform communication matrix under the guidance of readers,and etc.In the meanwhile,this article proposes that the value co-creation of original picture books should advocate the concept of"big publishing"to create the ecosystem with a win-win industrial chain synergy.

关 键 词：原创绘本 人本取向 “发展儿童” 价值共创 协同耦合 

分 类 号：G230[文化科学]