茶旅融合视角下湖州紫笋茶博物馆文化创意产品设计  

CULTURAL AND CREATIVE PRODUCT DESIGN OF HUZHOU PURPLE BAMBOO SHOOT TEA MUSEUM UNDER THE PERSPECTIVE OF TEA TOURISM INTEGRATION

作　　者：王悦 张禄 

机构地区：[1]湖州师范学院艺术学院,浙江湖州313000

出　　处：《工业设计》2023年第5期57-59,共3页Industrial Design

基　　金：2020研究生教学改革项目阶段成果(项目编号:YJGX20009);湖州师范学院研究生科研创新项目课题(项目编号:2022KYCX27)。

摘　　要：随着茶文化和旅游业相融合的蓬勃发展,以茶文化为核心的博物馆文化创意产品如雨后春笋般纷纷涌现。文章通过分析博物馆文化创意产品的设计现状,结合茶旅融合的发展探究紫笋茶博物馆文化创意产品设计路径,即提出博物馆文化创意产品设计不仅要有对地域文化的认同,也要有推陈出新的意识,还要强调消费者的体验感。同时提出设计策略即设计本土化、品牌化、生活化。通过文章的研究,以期能为相关设计提供一定借鉴。With the rapid development of the integration of tea culture and tourism,museum cultural creative products with tea culture as the core have mushroomed.The article analyzes the current design status of cultural and creative products in museums,and explores the design path of cultural and creative products in the Purple Bamboo Shoot Tea Museum based on the development of tea tourism integration.It proposes that the design of cultural and creative products in museums should not only have recognition of regional culture,but also have a sense of innovation,and also emphasize the sense of consumer experience.At the same time,design strategies are proposed,which include localization,branding,and lifestyle.Through the research of the article,it is hoped to provide some reference for relevant designs.

关 键 词：茶旅融合 紫笋茶 博物馆 文化创意产品设计 

分 类 号：TB472[一般工业技术—工业设计]