双因素理论视角下大学生创新创业态度与激励政策的关系及建议——以广东海洋大学为例  

Research on College Student’s Attitude towards Innovation and Entrepreneurship and the Effect of Incentive Policies from Two-factor Perspective:A Case Study of Guangdong Ocean University

作　　者：梁冬梅 刘勤 LIANG Dongmei;LIU Qin(School of Public Administration,Hohai University,Nanjing 211100,China;School of Law and Politics,Guangdong Ocean University,Zhanjiang 524088,China)

机构地区：[1]河海大学公共管理学院,江苏南京211100 [2]广东海洋大学法政学院,广东湛江524088

出　　处：《苏州市职业大学学报》2023年第2期50-55,共6页Journal of Suzhou Vocational University

基　　金：广东省教科规划2021项目“创新创业教育与专业核心课程深度融入的实践探索与机制分析”;广东省教改2021项目“地方高校创新创业教育深入融入专业教育的实践探索与经验总结—以社会学为例”。

摘　　要：以双因素理论为指导,利用问卷调查,研究大学生对创新创业的态度与激励政策的关系。对态度进行因子分析,再用回归分析检验激励政策对态度的影响。研究表明:大学生对创新创业的社会意义、个人意义、发展水平的认可度分别为高、低、中,态度与激励政策的实施效果呈正相关,激励因素比保健因素的激励效果更好。激发大学生对创新创业的积极态度,一方面要防止大学生产生不满感,可通过提高相关讲座、课程、师资的水平,优化信息平台、培养方案的设置降低不满感。另一方面要提高大学生的满意感,可按年级制定学分激励,适当提高创新加分在奖学金加分中所占比重,加强宣传和表彰先进的力度等提高满意感。Guided by the two-factor theory,a questionnaire is used to investigate the relationship between college students’attitudes towards innovation and entrepreneurship and incentive policies.The research conducts a factor analysis on attitudes,and then uses regression analysis to test the impact of incentive policies on attitudes.The result shows that college students’recognition of the social significance,personal significance and development level of innovation and entrepreneurship are high,mediumre and low spectively.Attitude is positively correlated with the implementation effect of incentive policies,and incentive factors are more effective than hygiene factors.In order to stimulate college students’positive attitude towards innovation and entrepreneurship,for one thing,we should prevent college students from feeling dissatisfied by improving the level of relevant lectures,courses and teachers,and improving the setting of information platform and training program;for another,we should improve the satisfaction of college students,which means that the credit incentives are formulated according to the grade,the proportion of innovation points in the bonus points is appropriately increased,and the strength of publicity and recognition of advanced is strengthened.

关 键 词：双因素理论 大学生创新创业 激励因素 保健因素 激励政策 

分 类 号：G645[文化科学—高等教育学]