外部压力与内部绿色组织认同对绿色创新的影响  

Influence of External Pressure and Internal Green Organizational Identity on Green Innovation

作　　者：张秀娥[1,2] 李梦莹 ZHANG Xiue;LI Mengying(School of Business and Management,Jilin University,Changchun 130012,China;Center for Quantitative Economics,Jilin University,Changchun 130012,China;Energy Economics Research Center,Henan Polytechnic University,Jiaozuo 454003,China)

机构地区：[1]吉林大学商学与管理学院,长春130012 [2]吉林大学数量经济研究中心,长春130012 [3]河南理工大学能源经济研究中心,河南焦作454003

出　　处：《管理科学》2023年第1期34-45,共12页Journal of Management Science

基　　金：国家社会科学基金(20BGL059)。

摘　　要：近年来,传统经济逐渐向绿色经济转型,环境问题获得广泛关注,如何促进企业绿色创新成为学术研究的重点。企业绿色创新行为受到多种因素的影响,虽然已有研究探索了企业绿色创新的驱动因素,但大多聚焦于单一因素对绿色创新的直接影响,很少注重内外部因素的整体影响。基于利益相关者理论和组织认同理论,以环境规制和市场压力为自变量,以绿色创新为因变量,引入绿色组织认同作为中介变量,构建理论模型,探索企业外部因素影响企业绿色创新的内在机制。以311家企业为调查样本,通过问卷调查收集数据,利用Spss 24.0和Amos 24.0进行数据处理,检验环境规制、市场压力、绿色组织认同和绿色创新之间的关系。研究结果表明,环境规制(强制型规制和激励型规制)对绿色创新有正向影响,激励型规制对绿色创新的影响大于强制型规制;绿色组织认同在激励型规制与绿色创新的关系中具有中介作用,但在强制型规制与绿色创新的关系中没有中介作用;市场压力对绿色创新有正向影响;绿色组织认同在市场压力与绿色创新的关系中具有中介作用。对比不同类型环境规制和市场压力对绿色创新的影响,突出了激励型规制的重要地位,揭示了激励型规制和市场压力通过提升绿色组织认同进而促进企业绿色创新的作用机制,为制定环境政策和法规提供一定启示。In recent years,traditional economy has gradually transformed into a green economy,and the environmental issues have received extensive attention.How to promote green innovation of enterprises has become the focus of academic research.The green innovation behavior of enterprises is influenced by multiple factors,although existing studies have explored the driv-ing factors of green innovation,most of the existing literature focus on the direct impact of a single factor and pays little atten-tion to the overall impact of internal and external factors.Based on stakeholder theory and the theory of organizational identification,environmental regulation and market pressure as independent variables,green innovation as the dependent variable,the introduction of green organizational identity as a in-tervening variable,we constructed the theoretical model,and explored the enterprise's external factors affecting the internal mechanism of green innovation of enterprises.Using 31l enterprises as survey samples,data were collected through a ques-tionnaire survey.Spss 24.0 and Amos 24.0 were used for data processing to test the relationship between environmental regula-tion,market pressure,green organizational identity and green innovation.The results of this study can illustrate that environmental regulation(command-and-control regulation,incentive regula-tion)has a positive impact on the green innovation,among which incentive regulation has a stronger impact on green innova-tion than command-and-control regulation.Green organizational identity plays an intermediary role in the relationship between incentive regulation and green innovation,but not in the relationship between command-and-control regulation and green in-novation.The market pressure has a positive influence on green innovation.Green organizational identity plays a mediating role in the relationship between market pressure and green innovation.This study compares the effects of different types of environmental regulation and market pressure on green innovation,hig

关 键 词：强制型规制 激励型规制 市场压力 绿色组织认同 绿色创新 

分 类 号：F272[经济管理—企业管理]