视觉传达设计在塑料食品包装领域的运用  

Application of Visual Communication Design in Plastic Food Packaging

作　　者：杨柳[1] Yang Liu(School of Architecture and Art Design,Xi'an Peihua University,Xi'an,Shaanxi 710061,China)

机构地区：[1]西安培华学院建筑与艺术设计学院,西安710061

出　　处：《塑料助剂》2023年第1期68-71,共4页Plastics Additives

基　　金：陕西省新文科研究与实践项目:新文科背景下视觉传达设计课程的多元融合路径研究。

摘　　要：从视觉传达设计角度出发,根据视觉传达设计特点、塑料材料特征和消费者审美需求,分析现代食品包装领域应用视觉传达设计的价值与原则,并提出视觉传达设计应用于塑料食品包装领域的策略,便于解决现代食品包装同质化、定位模糊等问题,使食品包装真正成为食品与消费者间的媒介。From the perspective of visual communication design,based on the characteristics of design and plastic materials as well as consumers'aesthetic needs,this paper analyzes the value and principles of applying visual communication design in the field of modern food packaging.And it puts forward the corresponding strategy convenient to solve such problems as homogenization and fuzzy positioning of modern food packaging,so that food packaging can truly become a medium between food and consumers.

关 键 词：视觉传达设计 塑料 食品包装 

分 类 号：TS206.2[轻工技术与工程—食品科学]