拓展塑料企业市场营销的方法  

Marketing Strategies for Plastic Enterprises

作　　者：唐剑[1] Tang Jian(The Engineering&Technical College of Chengdu University of Technology,Leshan 614000,China)

机构地区：[1]成都理工大学工程技术学院,乐山614000

出　　处：《塑料助剂》2023年第1期91-93,共3页Plastics Additives

摘　　要：市场经济条件下,拓展塑料企业市场营销渠道或方法,能够为塑料制品提供长期稳定的销售渠道,使企业与客户合作维持友好合作关系,提升塑料企业在市场中的竞争优势。为更好地应对塑料市场的竞争,促进企业迅速发展壮大,塑料企业可以采取绿色营销、网络营销、整合营销、关系营销等多种市场营销方法,提升自身在市场竞争中的优势。The market competition is fierce at home in plastic enterprises.Under the conditions of market economy,expanding the marketing channels or exploring methods of plastic enterprises can provide long-term and stable sales channels for plastic products,enable enterprises to maintain friendly cooperation with customers,and enhance the competitive advantage of plastic enterprises in the market.Plastic enterprises can take various marketing strategies such as green marketing,online marketing,integrated marketing and relationship marketing to improve their advantages in market competition.

关 键 词：市场经济 塑料企业 市场营销 

分 类 号：F274[经济管理—企业管理] F426.72[经济管理—国民经济]