大数据营销课程线上线下混合式教学模式研究  

Research on the Teaching Mode of Combining Online and Offline of Big Data Marketing Course

作　　者：刘宏涛 商云霞[2] Liu Hongtao;Shang Yunxia(School of Economics and Management,Shenyang Aerospace University,Shenyang Liaoning 110136;Department of Municipal Engineering,Liaoning Urban Construction Technical College,Shenyang Liaonign 110132)

机构地区：[1]沈阳航空航天大学经济与管理学院,辽宁沈阳110136 [2]辽宁城市建设职业技术学院市政工程系,辽宁沈阳110132

出　　处：《对外经贸》2023年第6期139-142,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：辽宁省社会科学规划基金项目(项目编号:L20BGL035);沈阳航空航天大学校级教学改革研究项目(JG2022119);沈阳航空航天大学引进人才科研启动资金资助项目(项目编号:18YB31)。

摘　　要：大数据营销是伴随着新兴技术发展而开设的一门新课程,具有学科交叉的特点,是新文科背景下市场营销等专业的核心课程,应结合新技术和新方法对原有的教学模式进行革新。针对大数据营销课程的特点和教学现状,提出了混合式教学改革的目标,并依据线下教学和线上教学各自不同的优势,对线上线下混合式教学模式的设计进行详细阐述,为新文科背景下同类课程的改革提供借鉴。Big data marketing is a new course opened with the development of emerging technologies,which has the characteristics of interdisciplinary.It is the core course of marketing and other majors under the background of new liberal arts.The original teaching mode should be innovated by combining new technologies and new methods.According to the characteristics and teaching status of big data marketing course,this paper puts forward the goal of blended teaching reform,and expounds the design of blended online and offine teaching mode in detail according to the different advantages of offline and online teaching,which provides a reference for the reform of similar courses under the background of new liberal arts.

关 键 词：大数据营销 混合式教学 线上教学 教学模式 

分 类 号：G642[文化科学—高等教育学]