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作 者:张霆[1] ZHANG Ting(School of Tourism and Media,Chongqing Jiaotong University,Chongqing 400074,China)
机构地区:[1]重庆交通大学旅游与传媒学院,重庆400074
出 处:《河北科技大学学报(社会科学版)》2023年第2期73-79,共7页Journal of Hebei University of Science and Technology:Social Sciences
基 金:2018年度重庆市社会科学规划项目(2018YBYS157);2021年重庆市教育委员会人文社会科学研究规划项目(21SKGH091);重庆市教育科学“十四五”规划2022年度一般课题(K22YG207155);重庆交通大学2022年度教育教学改革研究项目(2203037)。
摘 要:主旋律电影自1987年正式提出之后,得到了党和政府的大力倡导和扶持,继而在电影工作者的勤勉创作中迎来了一个发展热潮期,并形成了革命历史题材影片、领袖(伟人)传记影片、英模影片三类典型范式。20世纪90年代中期以后,主旋律电影的社会影响和票房营收都呈现明显的衰减迹象。面对日益凸显的生存困境,主旋律电影在负重前行中开启了求新谋变的转型发展历程。2010年以来,主旋律电影积极进行创作上的自我调适和拓新,不断推出集思想性、艺术性、观赏性于一体的精品力作,赢得观众,占稳市场,进而在口碑和票房的“双赢”中,走上了高质量发展的历史新阶段。Since formal proposal of the main melody movie in 1987,it has received strong advocacy and specific support from the Party and the government,and ushered in a boom period of development in the diligent creation of film workers,forming three typical paradigms:revolutionary historical films,biographical films of leaders(great men)and hero role model films.After the mid-1990s,both the social impact and the box office revenue of main melody movie showed obvious signs of decline.In the face of the increasingly prominent survival dilemma,the main melody movie started its own transformation and development process of seeking new changes while carrying heavy burdens.From 2010,the main melody movie has actively carried out creative self-adjustment and extension,industriously expanded and innovated its own paradigm,and constantly launched high-quality works that integrate ideological,artistic and aesthetic aspects,winning audiences,occupying a stable market,and then entering a new historical stage of high-quality development in the win-win"of word-of-mouth and box office.
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