融媒体时代高校主流意识形态话语权建设对策研究  

Research on the Construction of Discourse Power of Mainstream Ideology in Higher Education in the Era of Integrated Media

作　　者：高非[1] 邹丹[1] 陶麒芸 Gao Fei;Zou Dan;Tao Qiyun(Xiangyang Polytechnic,Xiangyang Hubei 441050,China)

机构地区：[1]襄阳职业技术学院,湖北襄阳441050

出　　处：《襄阳职业技术学院学报》2023年第3期28-33,共6页Journal of Xiangyang Polytechnic

基　　金：中国职业技术教育学会2022年度一般课题“融媒体时代高校主流意识形态话语权建设研究”(ZJ2022B108)。

摘　　要：主流意识形态话语权建设关乎国家有效引导社会舆论和引领社会思潮,关系到国家前途和命运。高校大学生是中国特色社会主义事业建设者和接班人,承载着国家和民族的希望,加强高校主流意识形态话语权建设具有重要意义。文章以融媒体时代高校主流意识形态话语权建设为切入点,解释相关概念并厘清融媒体与高校主流意识形态话语权的关系,分析融媒体时代高校主流意识形态话语权面临的机遇与挑战,并提出相应的对策。The ideological work is extremely important,and the construction of the discourse power of mainstream ideology is related to the effective guidance of public opinion and social ideological trend of the country,as well as the future and destiny of the country.College students are the builders and successors of the cause of socialism with Chinese characteristics,bearing the hope of the country and the nation,and the college stage is the key period of shaping their outlook on life and values.Therefore,it is of great significance to strengthen the construction of discourse power of mainstream ideology in higher education.Taking the construction of the discourse power of mainstream ideology in higher education in the era of integrated media as the starting point,this paper explains relevant concepts and clarifies the relationship between integrated media and the discourse power of mainstream ideology in higher education,analyzes the opportunities and challenges faced by the discourse power of mainstream ideology in higher education in the era of integrated media,and puts forward corresponding countermeasures and suggestions.

关 键 词：融媒体 高校 意识形态 话语权 

分 类 号：G641[文化科学—高等教育学]