日本网络问答社区客家信息需求及其动态演化——以雅虎日本智慧袋平台下“客家”数据为例  

Hakka Information Demand and Its Dynamic Evolution in Japanese Online Question-and-Answer Community——a Case Study of“Hakka”Data on Yahoo Japan Wisdom Bag Platform

作　　者：李晓霞 LI Xiaoxia(Longyan University,Longyan,Fujian 364000,China)

机构地区：[1]龙岩学院,福建龙岩364000

出　　处：《龙岩学院学报》2023年第3期40-48,共9页Journal of Longyan University

基　　金：2021年度福建省社会科学基金项目“客家文化在日本的传播样态与话语建构研究”(FJ2021X011)。

摘　　要：通过文本挖掘工具KH Coder考察雅虎日本智慧袋中涉及到的客家文化主题及关注焦点,发现该网络问答社区呈现出来的客家文化主题具有多样性。2008年之前主要关注客家土楼建筑,而从2009年开始,对于客家的关注点呈现多元化趋势,形成了客家语言、客家旅行、客家历史文化三大焦点。提出应从历史维度讲好客家文化故事、从文化影响力维度提高客家土楼的文化品牌效应、从语言维度提升客家话跨文化传播能力、从平台利用维度拓展客家文化传播空间等传播策略。By studying the subject and focus of Hakka culture involved in Yahoo Japan Wisdom Bag with text mining tool KH Coder,it is found that the Hakka cultural themes presented in this online question-and-answer community are diverse.Before 2008,it mainly focused on Hakka tulou architecture,but since 2009,a diversified trend has appeared,resulting in three focal points:Hakka language,Hakka travel and Hakka history and culture.This paper puts forward some countermeasures such as telling Hakka cultural stories well from the historical dimension,improving the cultural brand effect of Hakka tulou from the cultural influence dimension,improving Hakka’s cross-cultural communication ability from the language dimension,and expanding Hakka culture communication space from the platform dimension.

关 键 词：网络问答社区 客家 信息需求 动态演化 

分 类 号：G255.2[文化科学—图书馆学]