乡村振兴背景下山东特色农产品包装设计研究  

Research on the Packaging Design of Shandong Characteristic Agricultural Products under the Background of Rural Revitalization

作　　者：吕宗礼 李扬 LV Zong-li;LI Yang(School of Arts of Qingdao Agricultural University;Library of Qingdao Agricultural University,Qingdao 266109,China)

机构地区：[1]青岛农业大学艺术学院 [2]青岛农业大学图书馆,山东青岛266109

出　　处：《青岛农业大学学报（社会科学版）》2023年第2期107-110,共4页Journal of Qingdao Agricultural University(Social Science)

基　　金：2020年山东省艺术科学重点课题(青年课题)研究成果:乡村振兴背景下山东特色农产品包装设计研究(QN202008127)。

摘　　要：在国家奋力开创全面推进乡村振兴新局面的背景下,山东特色农产品包装设计研究能够为实施乡村振兴战略、指导农产品营销和乡村地区经济产业的发展新方向贡献力量。通过对山东省特色农产品的包装设计创作实践的深入研究,从挖掘特色元素、融入绿色理念、强化品牌建设、增加互动体验方面提出改善策略。从观念创新、内容创新、形式创新三个方面提升山东特色农产品的包装设计,以此带动山东特色农产品销量,推动乡村经济发展。Under the background that the country is striving to create a new situation of comprehensively promoting rural revitalization,the research on packaging design of Shandong characteristic agricultural products can contribute to the implementation of rural revitalization strategy,guide the marketing of agricultural products and promote the development of rural economic industries.This paper deeply studies the packaging design creation of characteristic agricultural products in Shandong Province,and puts forward feasible countermeasures from four aspects:mining characteristic elements,integrating green concept,strengthening brand construction and increasing interactive experience.The packaging design of Shandong characteristic agricultural products will be improved from the three aspects of concept innovation,content innovation and form innovation,so as to promote the sales of Shandong characteristic agricultural products and promote the development of rural economy.

关 键 词：乡村振兴 山东特色农产品 包装设计 

分 类 号：TS206.2[轻工技术与工程—食品科学]