论中华传统文化的冰雪表达——北京冬奥会开幕式二十四节气倒计时短片符号学分析  

On the Expression of Ice and Snow in Chinese Traditional Culture——Semiotic Analysis of the Twenty-Four Seasons Countdown in the Opening Ceremony of Beijing Winter Olympics

作　　者：李兆宁 王雷[1] LI Zhao-ning;WANG Lei(School of Physical Education,Southwest University,Chongqing 400715,China)

机构地区：[1]西南大学体育学院,重庆400715

出　　处：《浙江体育科学》2023年第4期32-37,共6页Zhejiang Sport Science

摘　　要：开幕式作为奥运会正式开始前的一项神圣仪式,是主办国传播自身文化和历史的重要途径,是东道主弘扬价值观念和民族文化内涵的重要平台,因此开幕式可以看作是一个国家的文化载体。文章依托符号学理论,运用文献资料法、文本分析法等方法,以2022年北京冬奥会开幕式电视直播作为分析文本,对开幕式中出现的视觉符号进行分析。研究认为,北京冬奥会开幕式二十四节气倒计时短片出现的视觉符号中隐含中华传统文化精华和价值观念。以二十四节气文化为依托的倒计时,将我国地域文化、春节文化、民间传说文化、冰雪运动文化以及奥林匹克文化蕴含其中,展现了我国与自然和世界和谐相处的理念,各地域风土人情与冰雪元素的融合体现了我国人民对冰雪运动的热爱以及中华文化与冰雪运动文化融洽无间,有助于让我们构建起将中华文化和奥林匹克精神以及世界相关联的桥梁。As a sacred ceremony before the official start of the Olympic Games,the opening ceremony is an important way for the host country to disseminate its own culture and history and an important platform for the host country to promote values and national cultural connotations.Therefore,the opening ceremony can be regarded as a cultural carrier of a country.Based on the semiotic theory,this paper uses the methods of literature review and text analysis to analyze the visual symbols appearing in the opening ceremony of the 2022 Beijing Winter Olympic Games.It is believed that the visual symbols in the short film of the countdown of the 24th Festival at the opening ceremony of the Beijing Winter Olympic Games imply the essence of Chinese traditional culture and values.The countdown,which is based on the twenty-four solar terms culture,contains the regional culture,spring festival culture,folk legend culture,ice and snow sports culture,and Olympic culture of our country,and shows the idea of harmonious coexistence between our country and nature and the world.The integration of local customs and ice elements reflects the love of Chinese people for ice and snow sports and the harmony between Chinese culture and ice and snow sports culture,which helps us to build a bridge linking Chinese culture and the Olympic spirit and the world.

关 键 词：北京冬奥会开幕式 中华传统文化 符号学 二十四节气 

分 类 号：G80-05[文化科学—运动人体科学]