文化认知维度下的企业家激励研究  

Entrepreneurial Incentive Research from the Perspective of Cultural Cognition

作　　者：司光禄 SI Guanglu(School of Economics and Manayement Shandong Youth University of Political Science,Jinan 250103,China)

机构地区：[1]山东青年政治学院经济管理学院,山东济南250103

出　　处：《经济论坛》2023年第5期65-73,共9页Economic Forum

摘　　要：新古典经济学范式下企业家激励研究忽视文化习俗等非正式约束,呈现单向的一元激励模式,试图引致全球趋同的治理模式,却因无法解决现实问题而陷入停滞。企业家激励是融合经济与文化认知的系统问题。文化影响企业家的价值规范形成,应成为企业家激励研究的逻辑前提。中国明清商帮治理实践与目前激励理论与实践的差异说明文化认知差异会导致不同的激励模式与效果。历史证明,重视内在激励和长远发展的东方文化认知有独特优势。虽然在研究范式及样本方面存在不足,中国文化认知影响企业家的个人情怀已经成为重要的激励维度。Entrepreneurial motivation research in the paradigm of neoclassical economics ignores the informal constraints such as cultural customs,being a mode of one-way unitary incentive,which attempts to cause a gover-nance mode of global convergence,and becomes stagnated due to a failure to solve practical problems.Entrepre-neur motivation is a systematic issue that integrates economy and cultural cognition,and culture affects the forma-tion of entrepreneurs’value norms,and thus should become the logical premise of entrepreneurial research.The difference between the governance practices of China’s Ming-Qing dynasty merchant gangs and those of contem-porary entrepreneurs shows that differences in cultural cognition will lead to different modes and effects of incen-tives.The history demonstrates that oriental cultural cognition with an emphasis on intrinsic motivation and long-term development has unique advantages.Although there are deficiencies in research paradigms and samples,the Chinese cultural cognition influencing entrepreneurs’personal feelings has become an important motivational di-mension.

关 键 词：新古典经济学 文化认知 企业家激励 

分 类 号：F270[经济管理—企业管理]