基于众包轨迹数据的岭南乡镇认知地图研究——以广州沙湾古镇为例  

Research on Cognitive Map of Lingnan Villages and Towns Based on Crowdsourcing Trajectory Data-Taking Shawan Ancient Town in Guangzhou as an Example

作　　者：张乔嘉 黄浩[1] 赵渺希[1] ZHANG Qiaojia;HUANG Hao;ZHAO Miaoxi(State Key Laboratory of Subtropical Building and Urban Science,South China University of Technology)

机构地区：[1]华南理工大学建筑学院

出　　处：《世界建筑导报》2023年第3期37-41,共5页World Architecture Review

基　　金：国家自然科学基金项目(52178037)。

摘　　要：乡镇旅游目的地意象不但形塑了居民的地方依恋和集体记忆,也在互联网空间中与真实场景关联互构。本文以广州市番禺区沙湾古镇为例,基于众包GPS轨迹数据和居民手绘认知地图,借助Arcgis辨析二者的认知意象差异,并通过SPSS配对检验和SNA社会网络分析,总结旅游目的地意象和居民地方意象认知模式。研究发现:GPS轨迹用户和居民的认知意象在旅游节点空间和生产生活空间呈现明显差异;GPS轨迹数量多、覆盖范围广且在镇区外延展,但也出现明显的空间极化现象;居民手绘认知地图显示出明确的地域锁定,同时空间单元间联系较为均质。建议根据不同群体的认知模式开展场景营造,针对社区需求提供相应的场景服务需求,提升湾区的村镇旅游意象。Rural Tourism Destination Image affects tourists'individual cognition,behavior patterns and destination selection strategies,as well as residents'place attachment and collective memory.Taking Shawan Ancient Town,Panyu District,Guangzhou City as an example,based on the GPS trajectory data of tourists shared on the Internet and the collected cognitive maps of residents,this paper concludes the cognitive model of tourist destination image and residents’place image,with the help of ArcGIS visualizing the cognitive image characteristics of tourists and residents,through the SPSS correlation test and SNA social network analysis.The research shows that the cognitive images of GPS track user and residents show obvious differences in the tourism node space and production and living space.The number of GPS trajectories is large,the coverage area is wide,and there is obvious spatial polarization;the superimposed hand-drawn cognitive map presents a clear sense of center,but the connection between spatial units is relatively homogeneous.According to the cognitive mode of different groups,the place making should be carried out according to local conditions,corresponding service needs should be provided,and facilities can be improved to maximize rural tourism resources.

关 键 词：乡村意象 众包GPS轨迹 认知地图 岭南乡镇 

分 类 号：G63[文化科学—教育学]