新媒体背景下汽车网络营销教学资源整合与利用  

Integration and Utilization of Teaching Resources for Automotive Online Marketing in the Context of New Media

作　　者：周亚梅 ZHOU Yamei(Shandong Transport Vocational College,Tai'an,Shandong Province,271000 China)

机构地区：[1]山东交通职业学院,山东泰安271000

出　　处：《汽车知识》2023年第6期135-137,共3页Auto Know

摘　　要：随着手机移动网络和新媒体的快速发展,汽车网络营销逐渐兴起,需要大量既懂新媒体技术又懂汽车营销的复合型人才注入市场,这对汽车网络营销课程的教学提出更高要求。该文分析当前汽车网络营销网络教学资源分布现状,得出新媒体背景下教学资源整合对策,探索出“新媒体+”教学模式并优化课堂设计,将丰富的新媒体资源融入课堂教学中,提高学生学习兴趣,让课堂氛围变得更为活跃高效。并利用问卷对学生进行课堂满意度调研,调研数据显示课堂满意度显著提升,学生可以更好地掌握汽车网络营销实践能力,高质量地达到了人才培养目标。With the rapid development of mobile phones,mobile networks,and new media,automotive online marketing is gradually emerging,requiring a large number of composite talents who understand both new media technology and automotive marketing to enter the market.This puts higher demands on the teaching of automotive online marketing courses.This article analyzes the current distribution of online teaching resources in automotive online marketing,proposes strategies for integrating teaching resources in the context of new media,explores the"new media+"teaching model,optimizes classroom design,integrates rich new media resources into classroom teaching,enhances students'learning interest,and makes the classroom atmosphere more active and efficient.And a questionnaire was used to conduct a classroom satisfaction survey on students.The survey data showed a significant improvement in classroom satisfaction,and students were able to better grasp the practical ability of automotive online marketing,achieving high-quality talent cultivation goals.

关 键 词：新媒体 汽车网络营销 资源整合 教学模式 课堂设计 

分 类 号：U471.21[机械工程—车辆工程]