居民文化遗产价值认知对责任行为影响研究——基于计划行为理论视角  

Research on the Impact of Residents’Value Cognition on Cultural Heritage Responsibility Behavior——Based on the Perspective of Planned Behavior Theory

作　　者：张磊玲[1] ZHANG Lei-ling(Suzhou Vocational University,Suzhou 215104,China)

机构地区：[1]苏州市职业大学石湖智库,江苏苏州215104

出　　处：《黑龙江生态工程职业学院学报》2023年第4期51-57,共7页Journal of Heilongjiang Vocational Institute of Ecological Engineering

基　　金：2022年度江苏省社科应用研究项目“大运河(江苏段)文旅融合协同创新基地”(22XTB-61);江苏开放大学(江苏城市职业学院)“十四五”科研规划课题项目(2021-D-06);2021年苏州市职业大学“青蓝工程”资助项目。

摘　　要：居民是文化遗产保护和传承的重要主体,其遗产责任行为会受价值认知程度的影响。基于计划行为理论,以大运河苏州段为例,采用SEM检验了居民遗产价值认知对遗产责任行为的影响机制,研究结果表明:(1)居民文化遗产价值认知对TPB的三个变量(主观规范、知觉行为控制和行为态度)均有显著正向影响;(2)TPB三个变量对居民遗产责任行为有显著正向影响;(3)TPB三个变量在居民价值认知和遗产责任行为之间起中介作用。遗产地应将文化遗产转化为可持续的城市可读物,以提升居民的价值认知程度,进而促进其产生遗产责任行为。Residents are important subjects of cultural heritage protection and inheritance,and their heritage responsibility behavior will be affected by the degree of value cognition.Based on the theory of planned behavior,taking Suzhou section of the Grand Canal as an example,this study uses SEM to test the impact mechanism of residents’heritage value perception on heritage responsibility behavior.The results show that:(1)Residents’cultural heritage value cognition has a significant positive impact on the three variables of TPB;(2)The three variables of TPB have significant positive impacts on residents’heritage liability behavior;(3)The three variables of TPB play an intermediary role between residents’value perception and heritage responsibility behavior.Cultural heritage should be transformed into sustainable urban readable materials in Heritage sites,to improve residents’awareness of the value of cultural heritage,and promote their responsible behavior towards heritage.

关 键 词：居民 价值认知 文化遗产 责任行为 

分 类 号：F592[经济管理—旅游管理]