童趣风格图形语汇在包装设计中的应用  

The Application of Childlike Style Graphic Vocabulary in the Packaging Design

作　　者：姜小璇 王进华[1] JIANG Xiao-xuan;WANG Jin-hua(School of Fine Arts,Shaanxi Normal University,Xi'an,Shaanxi,710100)

机构地区：[1]陕西师范大学美术学院,陕西西安710100

出　　处：《湖南包装》2023年第3期174-176,共3页

摘　　要：随着人们审美和精神需求的提高,现如今的图形设计风格呈现多元化趋势,富有情调、感染力强的视觉风格更能体现活泼与乐趣,因此童趣风格不仅限于应用在儿童产品上,更逐渐扩展到人们生活中各类需求品的视觉形象上。图形风格在很大程度上就决定了包装给人的视觉感受。文章拟从童趣化设计理论角度分析图形设计语言,并应用于猕猴桃包装设计中,达到丰富童趣风格图形的内涵,使包装更加生动有特色的目的。With the improvement of people's aesthetic and spiritual needs,today's graphic design styles are showing a trend of diversification.The emotional and appealing visual style can better reflect liveliness and fun.Therefore,the childlike style is not limited to children's products.It has gradually expanded to the visual image of various needs in people's lives.The graphic style largely determines the visual experience of the packaging.This article intends to analyze the graphic design language from the perspective of childlike design theory,and apply it to the packaging design of kiwi fruit,so as to enrich the connotation of childlike style graphics and make the packaging more vivid and distinctive.

关 键 词：童趣 图形 猕猴桃 包装设计 

分 类 号：TB482[一般工业技术—包装工程]