3PL企业参与的双渠道供应链下制造商融资策略选择  

Financing Strategy Selection of Manufacturers in a Dual Channel Supply Chain with 3PL Enterprises

作　　者：邵怀鹏 于文成 SHAO Huaipeng;YU Wencheng(School of Economics,Ocean University of China,Qingdao 266100,China;School of Economics,Qingdao Agricultural University,Qingdao 266109,China)

机构地区：[1]中国海洋大学经济学院,山东青岛266100 [2]青岛农业大学经济学院,山东青岛266109

出　　处：《工业工程》2023年第3期58-66,共9页Industrial Engineering Journal

基　　金：国家自然科学基金资助项目(71973132)。

摘　　要：为研究3PL(third party logistics)企业对于缓解供应链资金约束难题的价值,在由零售商、3PL企业和资金约束制造商组成的供应链系统中,考虑直销渠道接受度、市场竞争激烈程度以及融资利率等因素,建立了3PL融资以及零售商融资两种融资策略下的Stackelberg博弈模型,得到了双渠道供应链决策者的最优定价策略。结果表明,在两种融资模式下,制造商批发价格、直销渠道价格、零售商价格、两种渠道运费与市场竞争激烈程度正向关;直销渠道价格和直销渠道运费与直销渠道接受度正向关,零售商价格、制造商批发价格以及代销渠道运费与之负相关。3PL企业提供金融服务可以有效缓解制造商资金压力,并且制造商选择3PL融资的利润高于选择零售商融资,3PL企业也可从提供金融服务中获益。To study the value of 3PL enterprises in alleviating the problem of supply chain capital constraints,a Stackelberg game model under two financing strategies including 3PL financing and retailer financing is established in a supply chain system consisting of retailers,3PL enterprises and capital constrained manufacturers,considering factors such as the acceptance of direct sales channels,market competition intensity and financing interest rates.Then,the optimal pricing strategy of decision makers in a dual-channel supply chain is obtained.Results show that under two financing modes,manufacturers’wholesale prices,direct channel prices,retailers’prices,and freight cost of both channels are positively related to the intensity of market competition;direct channel prices and direct channel freight costs are positively related to direct channel acceptance,while retailers’prices,manufacturers’wholesale prices,and resellers’freight costs are negatively related to it.3PL enterprises providing financial services can effectively relieve the financial pressure on manufacturers.Moreover,the profit of manufacturers choosing 3PL financing is higher than that of choosing retailer financing,and 3PL enterprises can also benefit from providing financial services.

关 键 词：第三方物流(3PL)融资 物流+金融服务 资金约束 双渠道 

分 类 号：F274[经济管理—企业管理]