Fairclough三维模型视角下的信息流广告探析——以美妆护肤类产品广告为例  

An analysis of news feed ads based on Fairclough’s three-dimensional model——Taking beauty and skin care product advertising as an example

作　　者：胡敏 HU Min(College of Foreign Languages,Nanjing University of Science and Technology,Nanjing,210094,China)

机构地区：[1]南京理工大学外国语学院,南京210094

出　　处：《闽西职业技术学院学报》2023年第2期107-112,共6页Journal of Minxi Vocational and Technical College

摘　　要：信息流广告是移动互联网时代催生出的新兴广告模式,是广告语的特殊语域之一。基于Fairclough的三维模型,分析新浪微博随机推送的美妆护肤类信息流广告,阐释信息流广告语言与社会实践的关系,反映此类广告中蕴含的社会意识形态倾向,有助于揭示广告商与消费者之间的权力博弈以及广告语言表征下的大众消费现实。News feed ads are emerging advertisement patterns in the mobile Internet era,becoming one of the special domains of advertising language.Based on Fairclough’s threedimensional model,this paper analyzes the news feed ads of beauty and skin care randomly pushed by Sina Weibo,explains the relationship between information stream advertising language and social practice,reflects the social ideological tendency contained in such advertisements,and helps to reveal the power game between advertisers and consumers and the reality of mass consumption under the representation of advertising language.

关 键 词：Fairclough三维模型 批评性话语分析 信息流广告 

分 类 号：F713.8[经济管理—广告]