媒体关注、环境政策不确定性与企业绿色技术创新--来自中国A股上市公司的经验证据  

Media attention,environmental policy uncertainty and firm′s green technology:Empirical evidence from Chinese A-share listed firms

作　　者：阳镇 陈劲[2,3] 凌鸿程 YANG Zhen;CHEN Jin;LING Hongchen(Institute of Industrial Economics,Chinese Academy of Social Sciences,Beijing 100006;Research Center for Technological Innovation,Tsinghua University,Beijing 100084;School of Economics and Management,Tsinghua University,Beijing 100084;Institute of Industrial Economic,Jiangxi University of Finance and Economics,Nanchang 330013)

机构地区：[1]中国社会科学院工业经济研究所,北京100006 [2]清华大学技术创新研究中心,北京100084 [3]清华大学经济管理学院,北京100084 [4]江西财经大学产业经济研究院,江西南昌330013

出　　处：《管理工程学报》2023年第4期1-15,共15页Journal of Industrial Engineering and Engineering Management

基　　金：国家社会科学基金资助重大项目(17ZDA082、21&ZD132);江西省教育厅科学技术研究资助青年项目(GJJ210534)

摘　　要：绿色发展是新发展阶段的重要理念,也是驱动产业绿色转型与微观企业高质量发展的必备理念,如何驱动企业从传统要素驱动走向基于绿色导向的创新要素驱动实现真正意义上的创新引领成为企业高质量发展过程中不可回避的重大现实问题。本文以2010—2019年中国A股上市公司为实证研究样本,实证分析了媒体关注对企业绿色技术创新的实际影响以及内在机理,从异质性合法性的视角分析了不同媒体关注类型(政策类媒体与市场导向型媒体)对企业绿色技术创新的异质性影响,并进一步分析了环境政策不确定性在媒体关注与企业绿色技术创新中的调节效应。研究结果表明:(1)媒体关注对企业绿色技术创新具有显著的促进效应,不管是对企业绿色专利申请还是绿色专利授权都产生显著的正向驱动效应;区分媒体类型,不管是政策导向型媒体还是市场导向型媒体关注都对企业绿色技术创新产生显著的促进效应。(2)机制检验表明,媒体关注通过强化企业社会责任促进企业绿色技术创新,即企业社会责任在媒体关注与企业绿色技术创新之间产生显著的中介效应,且细分企业社会责任内容维度,企业环境责任在媒体关注与企业绿色技术创新之间产生显著的中介效应;调节效应检验结果表明,环境政策不确定性强化了企业绿色创新导向,在媒体关注与企业绿色技术创新之间产生显著的正向调节效应。(3)异质性分析结果表明:媒体关注驱动企业绿色技术创新在大规模企业、强制性披露环境以及市场化环境更弱的地区中更为明显。Since the 18th CPC National Congress,the concept of green and innovative development has become the guiding ideology to guide the transformation of the whole macroeconomic structure and the innovation and development of micro enterprises.Accordingly,green innovation has also become an important innovation direction of micro enterprises.In essence,green innovation is to give play to the innovation attribute and social environment attribute of enterprise technological innovation and realize the effective integration of economic efficiency orientation and social environment orientation.At the level of innovation orientation,process and output,it not only focuses on the economic effect or economic value under the market logic,but also focuses on the positive impact of innovation on the environment,including resource consumption,resource allocation efficiency Positive externalities and spillovers of knowledge and positive environmental effects on natural environmental pollution emissions.Especially in the high-quality development stage,the value of ecological civilization construction in the whole modernization construction is prominent.Realizing the green technology innovation system guided by sustainable social and environmental value creation and driving China to achieve scientific and technological self-reliance and self-improvement is the key choice to build a socialist modern innovation power.In recent years,scholars have carried out a lot of research around the policy system of green innovation,the driving factors of green innovation and the value effect of green innovation.The existing research on the transmission driving effect of the legitimacy pressure of stakeholders outside the government on enterprise green innovation and transformation,and the research samples for enterprise green technology innovation are also concentrated in small samples.There is a large deviation in the measurement and estimation results of enterprise green technology innovation.Based on the above research gaps,this paper takes Chin

关 键 词：媒体关注 企业绿色技术创新 合法性 信号 环境政策不确定性 

分 类 号：F272[经济管理—企业管理] F205[经济管理—国民经济]