前置仓模式下的生鲜农产品供应链追溯技术投资决策研究  

Impact of traceability technology investment on supply chains for fresh product under pre-position warehouse mode

作　　者：郑琪 范体军[2] 胡斌[1] 宋杨 ZHENG Qi;FAN Tijun;HU Bin;SONG Yang(School of Management,Shanghai University of Engineering Science,Shanghai 201620,China;School of Business,East China University of Science and Technology,Shanghai 200237,China;Glorious Sun School of Business and Management,Donghua University,Shanghai 200051,China)

机构地区：[1]上海工程技术大学管理学院,上海201620 [2]华东理工大学商学院,上海200237 [3]东华大学旭日工商管理学院,上海200051

出　　处：《管理工程学报》2023年第4期165-178,共14页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(71901141、72032001、71972071)。

摘　　要：针对由供应商和生鲜电商组成的生鲜农产品供应链,本文考虑前置仓模式下送货到库和自提货物的不同提货方式,构建了供应商和生鲜电商分别投资追溯技术时的供应链决策模型。本文结合生鲜农产品的数量损耗和新鲜度损耗,分析了产品损耗系数对最优决策的影响,并探讨了投资追溯技术前后供应链利润的变动趋势。结果表明:当产品的库存可利用率在阈值范围内时,生鲜电商选择自提货物的方式可以提高自己的利润;供应商送货到库方式下增加远距离前置仓的订购量,能够使得供应链获得更大的利润;当供应链投资追溯技术时,生鲜农产品供应链的总利润比未投资追溯技术时都可以获得显著提高,供应链总利润与未发生质量耗损系数呈现正相关性;在送货到库方式下,生鲜电商投资追溯技术可以使供应链获得更大的利润,在自提货物方式下,供应商投资追溯技术可以使供应链获得更大的利润。Since China′s fresh e-commerce industry is developing rapidly with the rise of platform economy and the rapid popularization of the Internet,many enterprises are involved in the field of fresh e-commerce.However,due to the freshness of consumer preference and the high frequency of purchase,the pre-position warehouse mode of fresh e-commerce has gradually become a new development trend.Many e-commerce enterprises adopt such mode to reduce intermediate links and shorten the distribution time,so as to ensure the freshness and quality of products and improve operation efficiency.Fresh agricultural products are different from ordinary products,which need refrigerated trucks in the transportation process,with relatively high logistics cost as well as quantity and quality loss.How to reduce the loss of products and improve the profits of the supply chain has become an important problem to be solved in the operation of the fresh product supply chain.In practice,fresh e-commerce has begun to apply traceability technology to reduce the loss of fresh products,which can not only identify the exact information of products by tracking products through labels,but also avoid losses caused by inaccurate inventory location of each node in the supply chain.Therefore,it is urgent to study the optimal decision-making of fresh agricultural products supply chain under the pre-position warehouse mode,and how to invest in traceability technology to reduce product loss,maximize supply chain profits,and improve the performance of fresh agricultural supply chain.This paper considers a fresh agricultural product supply chain composed of the supplier and the fresh e-commerce with two pre-position warehouses.The supplier can offer a single variety of fresh agricultural products to fresh e-commerce.In view of the freshness and perishability of fresh products,we combine the two cases of supplier delivery to warehouse and fresh e-commerce self delivery,then adopt the method of game theory to construct the supply chain decision model when suppli

关 键 词：生鲜农产品 前置仓模式 追溯技术 供应链决策 

分 类 号：F274[经济管理—企业管理]