基于PAD模型的涉警舆情意见领袖影响力分析  

Analysis of the influence of police related public opinion leaders based on PAD model

作　　者：许中华 罗文华[1] XU Zhonghua;LUO Wenhua(School of Public Security Information Technology and Intelligence,Criminal Investigation Police University of China,Shenyang 110854,China)

机构地区：[1]中国刑事警察学院公安信息技术与情报学院,辽宁沈阳110854

出　　处：《佛山科学技术学院学报（自然科学版）》2023年第4期72-80,共9页Journal of Foshan University(Natural Science Edition)

基　　金：中国刑事警察学院研究生创新能力提升项目(2022YCYB45)。

摘　　要：针对现有涉警舆情研究偏向于质性探讨、缺乏量化考量的不足,尝试基于情感视角实现意见领袖影响力剖析,为导控主题敏感、原委复杂的涉警舆情提供新的研究思路与方法。针对特定涉警舆情,基于互动行为筛选意见领袖。利用公众针对意见领袖的评论内容解析出具体指标作为情感量化依据,通过熵权法量化愉悦度、支配度、唤醒度等PAD情感维度。通过事件发展不同阶段情感评分的对比分析,实现涉警舆情意见领袖对于其粉丝的情感影响力评估。In view of the shortcomings of the existing police related public opinion research,which tends to be qualitative and lacks quantitative considerations,this paper attempts to analyze the influence of opinion leaders from an emotional perspective,providing new research ideas and methods for the control of sensitive and complex police-related public opinion.Select opinion leaders based on interactive behaviors for specific police-related public opinions.Based on public comments on opinion leaders,specific indicators are analyzed to quantify emotions.Entropy weights are used to quantify PAD emotional dimensions such as pleasure,dominance and arousal.Through the comparative analysis of emotional scores at different stages of event development,the emotional influence of police-related public opinion leaders on their fans is assessed.

关 键 词：涉警舆情 意见领袖PAD模型 情感影响 熵权法 

分 类 号：O414.1[理学—理论物理]