Cross-industry Achieves“Breaking Circle”  

作　　者：Bruce Zhang 

机构地区：[1]不详

出　　处：《China's Foreign Trade》2023年第3期58-61,共4页中国对外贸易（英文版）

摘　　要：Nowadays,cross-industry co-branding in marketing campaigns has become normalized.As a marketing tool,cross-industry co-branding provides an effective way for brands to achieve marketing goals,such as boosting new product marketing,deepening brand thinking,or communicating with young people and starting a dialogue with new audiences.

关 键 词：DEEPENING STARTING BOOST 

分 类 号：F274[经济管理—企业管理] F273.2[经济管理—国民经济] F713.5