“文化自信”与“区域优势”背景下河南文旅产业融合做大做强路径探析  

Analysis on the Integration and Strengthening of Henan’s Cultural and Tourism Industry under the Background of“Cultural Confidence”and“Regional Advantages”

作　　者：于洋 姜雁 孟俞彤 YU Yang;JIANG Yan;MENG Yutong(School of Tourism Management,Xinyang Agriculture and Forestry University,Xinyang 464000,China;Library,Xinyang Agriculture and Forestry University,Xinyang 464000,China)

机构地区：[1]信阳农林学院旅游管理学院,河南信阳464000 [2]信阳农林学院图书馆,河南信阳464000

出　　处：《信阳农林学院学报》2023年第2期45-51,共7页Journal of Xinyang Agriculture and Forestry University

基　　金：河南省软科学研究项目(222400410222);信阳农林学院教学改革项目(2019XJGLX45);信阳农林学院青年基金项目(20200205)。

摘　　要：随着新时期经济发展的推进,文化产业赋能与文旅产业稳步发展成为趋势,伴随着“十四五”规划与“文化自信”战略的实施与推进,文化旅游产业资源优化整合已经成为近年来文旅产业融合研究和落实深化的重要方面。位于中原腹地的河南,拥有丰厚的历史文化资源,既有“硬实力”,也有“软实力”。笔者以河南省河洛文化、黄河文化、殷墟文化等为基本线索,对重点城市进行调研考察,制定数据模型、参考指标,对相关要素进行整合分析,针对现阶段文旅产业融合发展情况提出对策措施,以期效果。With the advancement of economic development in a new era,the empowerment of the cultural industry and the steady development of the cultural and tourism industry have become a trend.With the implementation and promotion of the“14th Five Year Plan”and the“Cultural Confidence”strategy,the optimization and integration of cultural and tourism industry resources has become an important aspect of the integration research and implementation of the cultural and tourism industry in recent years.Henan,located in the hinterland of the Central Plains,has rich historical cultural resource,including both“hard power”and“soft power”.Taking Heluo Culture,Yellow River Culture and Yinxu Culture in Henan Province as basic clues,the author conducted research and investigation on key cities,formulated data models and reference indicators,integrated and analyzed relevant elements,and proposed countermeasures for the integrated development of cultural and tourism industry at the present stage,so as to achieve the expected results.

关 键 词：文化自信 河南文旅融合 路径对策 

分 类 号：F592.3[经济管理—旅游管理]