文化企业管理创新的影响因素及其形成机制  

The influencing factors and formation mechanisms of management innovation in cultural enterprises

作　　者：张振鹏 Zhang Zhenpeng

机构地区：[1]深圳大学文化产业研究院,广东深圳518060

出　　处：《东岳论丛》2023年第6期106-116,192,共12页DongYue Tribune

基　　金：国家社科基金重大项目“文化产业数字化战略实施路径和协同机制研究”(项目编号:21ZDA082);国家社科基金艺术学重大项目“科技赋能艺术生产与演出、演播研究”(项目编号:21ZD05);国家社会科学基金艺术学重点项目“数字文化产业商业模式创新及其生态治理研究”(项目编号:22AH017)。

摘　　要：文化企业管理创新涌现出诸多成功案例,其影响因素和形成机制的探索性研究亟需展开。通过5家上市公司的案例研究发现,文化企业管理创新的主要影响因素共有12项,各影响因素交互影响,具有层次关系,并且存在场景要素、IP资源两个特殊因素。文化企业管理创新主要包括“意愿形成→路径寻找→方案确定→活动实施→实践优化”五个阶段的演进过程。文化企业管理创新形成的根本引力是政策,其成败高度依赖创始人或实际控制人以及核心员工团队创造力和IP资源价值。籍此文化产业发展政策制定需要更加精细化,重点关注文化企业等市场主体,引导文化企业管理创新。Many successful cases have emerged in the management innovation of cultural enterprises,and the exploratory research on its influencing factors and formation mechanisms needs to be carried out urgently.Through the case study of five listed companies,it is found that there are 12 factors influencing the management innovation of cultural enterprises,and there are interactive effects and hierarchical relationships among these factors,and there are two special factors,namely,scene elements and IP resources.The management innovation of cultural enterprises mainly includes the evolution process of five stages:"will formation→path finding→scheme determination→activity implementation→practice optimization".The fundamental attraction formed by cultural enterprise management innovation is policy.Its success or failure depends highly on the creativity and IP resource value of the founder or actual controller as well as the core staff team.The formulation of cultural industry development policies needs to be more refined,focusing on cultural enterprises and other market entities,and guiding the management innovation of cultural enterprises.

关 键 词：文化产业 文化企业 管理创新 组织文化 IP资源 场景理论 

分 类 号：F270.7[经济管理—企业管理] G124[经济管理—国民经济]