基于本土文化创新转化的创意绘本设计与研究--以《春申君“仁义礼智信”的故事》为例  

Design and Research of Creative Picture Books based on Local Cultural Innovation and Transformation,Take The Story of Lord Chunshen's Benevolence,Righteousness,Propriety,Wisdom and Faith as an Example

作　　者：江佩[1] Jiang Pei(Jiangyin Polytechnic College,Jiangyin 214405,China)

机构地区：[1]江阴职业技术学院,江苏江阴214405

出　　处：《艺术与设计（理论版）》2023年第6期38-40,共3页Art and Design

基　　金：江苏省高校哲社项目“文创产品的本土文化设计研究--以江阴市博物馆为例”的研究成果(编号:2021SJA0982)。

摘　　要：近年来,对传统文化的传承及再创造的热潮袭来,为发掘江阴本土文化特色,受江阴菁存阁文化公司委托,由作者工作室承接《春申君“仁义礼智信”的故事》主题儿童绘本项目的插画创作。中国传统核心价值观传承的是“仁义礼智信”,是中华民族传统美德的核心价值理念和基本要求。江阴古称“暨阳”“春申旧封”,春申君的故事具有强烈的本土地域文化特色,《春申君“仁义礼智信”的故事》题材在当前江苏原创绘本市场中属于稀缺,在本土儿童绘本市场中的前景看好。课题组通过文献整合分析和对故事进行梳理,将整合出的理论成果进行绘本创作。从对视觉结构及故事层次的深入探究中进行内容挖掘与完善,力求绘本插画巧妙呈现故事的主题、概念,较好地传达出故事的情节、角色、信息、氛围等。整体插画风格符合儿童认知规律与审美需求,富含这个时代需要的中国传统文化特色,传承中国传统核心价值观文化。In recent years,the wave of inheritance and re-creation of traditional culture has hit,in order to explore the local cultural characteristics of Jiangyin,entrusted by Jiangyin Jingcunge Culture Company,my studio undertakes the llustration creation of the children's painting project themed The Story of Lord Chunshen's Benevolence,Righteousness,Propriety,Wisdom and Faith.The traditional core values of China are"benevolence,justice,propriety,wisdom and trust"',which are the core values and basic requirements of the traditional virtues of the Chinese nation.Jiangyin was called"Jiyang"and"Chunshen Old Feng"in ancient times.The story of Chunshen Lord has strong local cultural characteristics.The theme of The Story of Lord Chunshen's Benevolence,Righteousness,Propriety,Wisdom and Faith is scarce in the current Jiangsu original picture book market,and has a promising prospect in the local children's picture book market.Through literature integration analysis and story sorting,the research group will create picture books with the integrated theoretical results.From the visual structure and in-depth exploration of the story level,content mining and improvement,and strive to picture book illustrations skillfully present the theme and concept of the story,better convey the plot,roles,information,atmosphere,etc.The overall illustration style is in line with children's cognitive rules and aesthetic needs,rich in traditional Chinese cultural characteristics required by this era,and inheriting traditional Chinese core values and culture.

关 键 词：仁义礼智信 本土文化 儿童绘本 角色设计 

分 类 号：J204[艺术—美术] J218.5